Get serious about the business of sport with Viterbo University's Sport Management and Leadership program! Sport is the fifth leading industry in the U.S., with annual revenues topping $350 billion. Corporate America continues to see the value in fitness, physical activity, customer events, sponsorships, and wellness programs as means to building internal and external relationships. The continual growth in the sport and leisure industries has increased the need and opportunity for well-trained professionals who know how to lead change within these areas. Through coursework, field experience, research, and scholarly activities, Viterbo University's Sport Management and Leadership program prepares students for leadership roles in the sport and leisure industries.   


The Sport Management and Leadership program (SPML) prepares each student to become a leader in the sport and leisure industries; leaders who not only have excellent content knowledge in the areas of sport and business, but ethical leaders who practice corporate social responsibility and sustainability for the common good of the organizations they work in and the communities they live in. 

Why Study Sport Management and Leadership?

Our culture's greater emphasis on sport and physical activity has created a wide variety of career opportunities in fields related to sport and leisure, event planning, recreation, fitness, sports information, rehabilitation, and resort management. Viterbo's Sport Management and Leadership program is designed to provide the future leaders in these fields. Click here to learn why you should be studying sport management and leadership at Viterbo University and here to learn why the Dahl School of Business is a good fit for so many students.

Meet the Director of Viterbo University's program

Viterbo's program is directed by David Waters, Ph.D. David has the unique advantage of having experience in both the science and business sides of sport. David received his Bachelor's degree in Physical Education from the University of Wisconsin-La Crosse and his Masters (Exercise Physiology) and Ph.D. (Sport Management) from the University of Minnesota. Additionally, David has been a faculty member at universities in the U.S., Singapore, and Taiwan for the past 15 years. Most recently, David was the director of UWL's Master in Sport Administration program. Outside of university service, he has been a lecturer for the American College of Sports Medicine’s certification programs as well as the National Coaching Accreditation Program/Singapore Sports Council. David has trained/tested elite athletes and been a consultant in facility design for the Chinese-Taipei Olympic Committee (Republic of China); on behalf of this Committee, he served as strength and conditioning consultant for the 1988 and 1992 Olympic Games, as well as 1990 Asian Games. He managed fitness centers in the U.S., Taiwan, and Malaysia for Clark Hatch Fitness Center. He supervised youth and adult sport for the Hopkins-Minnetonka Recreation Department. David has also managed aquatic facilities and lifeguard staff for the Minneapolis Parks and Recreation Board. David is happiest when he is teaching and advising students about sport management and leadership. So much so that he has overseen 150+ student internships in all areas of the sport industry. David looks forward to helping you realize your goals!