Prepare for a Successful Business Career With a BBA Degree From Viterbo
Gain the knowledge, experience, and confidence to thrive in today’s competitive business world with a Bachelor of Business Administration (BBA) degree from Wisconsin’s Viterbo University. Through our broad, customizable BBA program, you’ll gain sought-after experience in finance, marketing, law, management, and ethics—along with a certificate in servant leadership that sets you apart.
Through internships, hands-on projects, and personalized advising, you’ll turn business theory into practical skills that employers want. Graduate ready to lead with integrity, solve real-world challenges, and adapt to the demands of a fast-changing market.
Whether your goal is to manage people, processes, or projects, our Bachelor of Business Administration degree equips you with the skills, confidence, and connections to make it happen.
As a BBA major, you’ll build strengths in:
- Strategic thinking and organizational leadership
- Communication, collaboration, and problem solving
- Business law, finance, marketing, and ethics
- Professional branding and real-world application
Business Administration Major (BBA)
Viterbo’s business administration program provides a flexible, well-rounded education grounded in ethical leadership and practical experience. As a BBA major, you’ll study core areas such as marketing, management, economics, business law, and finance. With 15 elective credits, you can personalize your education to fit your career goals—whether in entrepreneurship, corporate leadership, or a specialized business sector. You’ll also earn a Servant Leadership Certificate as part of your Bachelor of Business Administration degree that strengthens your capacity for ethical decision making and communication.
Business Administration Minor
Not a business major? No problem. The business administration minor is an excellent option for non-business majors who want foundational knowledge in areas like management, finance, and marketing. This 15-credit minor complements majors in areas such as health care, education, or science and helps prepare students for graduate-level business programs or future leadership roles.
Why Choose Viterbo for Your Business Administration Degree?
Earn your BBA degree in Business Administration at a respected Wisconsin business school. Viterbo’s ACBSP-accredited program blends academic flexibility with career-focused learning. You’ll study with experienced faculty and build connections through La Crosse’s active business community—offering internships, networking events, and mentorship opportunities.
- Guaranteed paid internships: Every BBA student completes a guaranteed paid internship, gaining valuable industry experience and building professional connections. Many students transition directly into full-time roles with their internship organizations.
- Ethical leadership focus: All students earn a certificate in servant leadership embedded in the BBA degree business core. This credential strengthens ethical decision making, communication, and community-building skills, preparing you to lead with integrity in any organization.
- Project-based learning: Turn classroom theory into practical results through real-world case studies, team projects, and simulations. You'll graduate with a portfolio of applied work that demonstrates your skills to employers.
- Small class sizes: With a low student-to-faculty ratio, you’ll benefit from personalized mentorship, stronger relationships with professors, and individualized support throughout your academic journey. Faculty members bring extensive real-world experience into the classroom and are committed to your success.
- Career advising: Viterbo’s dedicated career development team offers one-on-one coaching, resume and cover letter assistance, mock interviews, and more to prepare you for professional success.
What Can You Do With a Bachelor's in Business Administration?
With a bachelor’s degree in business administration, you can pursue rewarding, in-demand careers across a diverse array of industries. Our BBA courses build professional skills that translate into real value for employers—and with a 100% placement rate, our grads are landing jobs quickly.
You’ll leave Viterbo with the knowledge and hands-on experience to succeed in today’s job market and the flexibility to grow your career over time.
Our business administration degree prepares you for a wide range of job opportunities. Possible careers with a BBA degree include:
- Account manager
- Administrative manager
- Business analyst
- Entrepreneur
- Financial services professional
- HR or recruiting professional
- Marketing coordinator
- Operations assistant
- Sales specialist
Many BBA degree students also go on to earn their master’s in business through Viterbo’s 4+1 MBA program.
Financial Aid for Business Administration Majors
Viterbo offers generous scholarships and financial aid options to make your BBA degree more affordable. Business students are eligible for scholarships as early as their first year and can reapply annually for renewable awards. Business-specific scholarships available through the Dahl School of Business include:
- The Russell & Vera Smith Foundation Scholarship
- The Marv & Annette Friedwald Business Scholarship
- The Jessica Simon Abnet Endowed Scholarship
"Viterbo feels more like a community rather than a college where you’re just a number in the crowd."
—Kailey Steinlage, BBA in Business Administration, Class of ’20
Examples of BBA Degree Courses
All BBA majors complete a comprehensive business core with opportunities to tailor their degree through electives. Our in-person and online business administration courses emphasize both technical knowledge and soft skills, preparing students for leadership in a wide range of fields.
- Global Strategic Management: Learn how to plan and execute long-term business strategies.
- Foundations of Servant Leadership: Gain tools for leading with empathy, ethics, and purpose.
- Financial Management: Understand the principles of budgeting, investment, and analysis.
- Legal and Ethical Environment of Business: Explore the legal environment of business and ethical decision making.
- Professional and Personal Branding: Build networking and communication skills and develop a personal marketing plan.
- Diversity in Global Business: Examine diversity and equity in global markets.
View Full Course Descriptions
Related Programs at Viterbo University
The BBA degree program offers a strong foundation in business, but you may find that one of the specialized degree programs in the Dahl School of Business better aligns with your specific interests and career goals:
