Drive Impactful Decision Making With a BBA in Data Analytics
At Viterbo University, we understand that data analytics for business goes beyond just the numbers—it’s about solving real problems, supporting strategic decisions, and leading with integrity. Our Bachelor of Business Administration in Data Analytics degree program combines business fundamentals with hands-on data training to prepare you for a meaningful career in a wide range of industries.
As a data analytics major, you’ll study everything from machine learning and ethics to forecasting and database systems while applying your knowledge through paid internships and collaborative projects. Our small class sizes, personal advising, and unique Capstone Design Lab ensure you’ll graduate with the confidence, skills, and experience employers demand.
With your BBA in Data Analytics from Viterbo, you’ll gain sought-after skills in:
- Business intelligence and strategic decision making
- Data visualization, modeling, and forecasting
- Data cleaning, preparation, and analysis
- Collaborative leadership and ethical problem solving
Data Analytics Bachelor’s Degree Highlights
Viterbo’s bachelor’s in data analytics was created to meet the growing demand in today’s data-driven industries—shaped directly by employer feedback, especially from the business and health care sectors. You’ll benefit from both technical training and real-world experience as you prepare for in-demand jobs in business data analytics.
Highlights of our BBA in Data Analytics program include:
- Guaranteed hands-on experience: Put your skills to work through a guaranteed internship or co-op, giving you the opportunity to solve real-world data analytics problems and gain valuable industry experience before graduation.
- Capstone Design Lab: Collaborate with computer science and engineering students on interdisciplinary projects, such as product development or consulting for nonprofits.
- Ethics and servant leadership training: Build your decision-making skills through coursework in ethical business intelligence and storytelling with data.
- Expert faculty: Learn from professors with strong academic and industry experience, offering one-to-one educational and career mentorship.
- Specialized labs and classrooms: Access our Charles D. Gelatt Finance Simulation Laboratory, featuring live market data and industry-standard software to enhance your learning experience.
What Can You Do With a Data Analytics Degree?
Organizations across nearly all industries rely on professionals who can translate complex data into clear, actionable insights. Viterbo’s bachelor’s in data analytics degree for future business data analysts blends business knowledge with technical analysis—an essential combination in today’s workplace.
As a data analytics BBA graduate, you’ll be ready to excel in data analytics careers in business, health systems, finance, and more. You’ll also gain a strong foundation for graduate study in areas such as business analytics, information systems, and data science.
Demand for data analytics graduates is helping drive one of the fastest-growing sectors in the economy. The U.S. Bureau of Labor Statistics (BLS) projects that jobs in data science—which includes data analytics—will grow by 36% through 2033, making it one of the fastest-growing occupations in the country. These roles also offer strong earning potential, with a median annual salary of $112,590, according to BLS wage data.
With your BBA in Data Analytics degree from Viterbo, you can pursue careers such as:
- Business analyst
- Business intelligence consultant
- Data integration specialist
- Fiscal analyst
- IT data manager
- Operations analyst
- Project management analyst
Financial Aid for Data Analytics Majors
At Viterbo, we’re committed to making your undergraduate degree in business analytics affordable. As a student in the data analytics BBA program, you may qualify for business-specific scholarships in addition to federal and institutional aid.
Scholarships you may be eligible for include:
- The Marv & Annette Friedwald Business Scholarship
- The Jessica Simon Abnet Endowed Scholarship
- The Russell & Vera Smith Foundation Scholarship
Examples of Data Analytics Courses
In our data analytics program, you’ll complete a comprehensive blend of business and technical courses, capped by a hands-on internship or co-op experience and a capstone project. You’ll explore data systems, machine learning, and business forecasting while also building your communication and project management skills.
Course highlights include:
- Advanced Business Intelligence: Explore how companies use dashboards, reporting tools, and visualization software to make informed decisions.
- Database Systems: Learn how to structure, query, and manage large data sets effectively.
- Legal and Ethical Environment of Business: Examine ethical challenges and responsibilities in business data analytics.
- Lean Six Sigma Project Management: Apply structured frameworks to analyze and improve business processes.
- Capstone: Collaborate on a real-world data project with peers and faculty mentors.
View Full Course Descriptions
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