Accounting (BBA)

Build a strong foundation in accounting with an accredited degree that emphasizes hands-on experience and career-ready skills.
Business Students
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100 Percent
of graduates employed or in graduate school
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Paid internships for all accounting majors
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$81,680 Median salary for accountants

Launch a Successful Business Career With a BBA in Accounting 

Accounting is more than numbers—it’s the backbone of smart business decisions. Viterbo University’s Bachelor of Business Administration in accounting gives you the tools to lead with confidence and contribute where it counts. Whether you want to work in auditing, tax, financial reporting, or forensic accounting, our BBA in accounting prepares you to navigate complex regulations, tax laws, and financial reporting requirements across industries. 

In Viterbo University’s Dahl School of Business, you’ll learn from faculty with real-world accounting experience and gain skills employers value—like critical thinking, ethical leadership, and technical precision. All accounting majors complete paid internships, and many land full-time jobs before graduation. 

Through our career-focused accounting BBA program, you’ll gain: 

  • Technical skills in auditing, tax law, and financial reporting 
  • Real-world experience through guaranteed paid internships 
  • Ethical decision-making and leadership development 
  • Career preparation backed by a strong reputation with employers 

Accounting Major (BBA) 

Viterbo’s Bachelor of Business Administration in accounting program has an excellent reputation for developing students’ technical and leadership skills in this exciting, ever-changing profession. You’ll study key areas such as auditing, taxation, financial reporting, and cost accounting while developing the analytical and ethical decision-making skills that set top professionals apart. Our accounting bachelor’s degree prepares you to keep pace with the latest trends in technology, increased government regulation, tax law changes, the globalization of business, and the ongoing restructuring of corporations. 

Accounting Minor 

Viterbo’s accounting minor provides a strong foundation in financial and managerial principles, with additional focus areas including cost analysis, federal taxation, and nonprofit finance. It’s a valuable complement for students majoring in business, health care, arts administration, or any field where financial literacy and reporting are essential. 

BBA in Accounting Highlights 

Viterbo University’s business accounting major provides a focused, career-ready education grounded in real-world experience and personalized support. As an accounting major, you’ll benefit from one-on-one advising, a required paid internship, and access to industry-relevant tools. With a curriculum shaped by current accounting standards and employer expectations, you’ll graduate ready to make meaningful contributions in public, corporate, or nonprofit settings. 

Program highlights include: 

  • Paid internship experience: All accounting majors complete a guaranteed paid internship, gaining real-world experience, growing their networks, and often securing job offers before graduation. 
  • Finance simulation lab access: Build practical skills in our state-of-the-art Charles D. Gelatt Finance Simulation Laboratory, featuring live market data and industry-standard software for hands-on financial analysis and accounting practice. 
  • Embedded certificates: Our embedded Servant Leadership and Wealth Management Certificates enhance your knowledge of financial planning, ethics, and client-focused decision-making. 
  • Industry-experienced faculty: Learn from accounting faculty who bring both advanced academic credentials and years of experience in auditing, taxation, financial strategy, and corporate accounting. 
  • Regional career connections: Benefit from a strong alumni and employer network across Wisconsin and the Midwest that supports internships, mentorship, and job placement after graduation. 

What Can You Do With an Accounting Degree? 

Often described as the language of business, accounting remains one of the most in-demand and reliable career paths in the business world. Viterbo’s rigorous, accredited BBA program prepares you for careers in public, corporate, nonprofit, and government accounting. 

According to the U.S. Bureau of Labor Statistics, the median salary for accountants and auditors was $81,680 in 2024, with more than 130,000 job openings projected annually over the next decade. Employment in the field is expected to grow 6% by 2033—faster than the average across all occupations. 

Our bachelor’s in accounting positions you to meet this demand. All accounting majors complete a paid internship, and 100% of our graduates were employed or in graduate school within six months of graduation (five-year average). With a strong foundation in ethics, financial strategy, and leadership, you’ll be well-prepared for a wide range of roles that offer strong growth potential. 

Possible career paths for BBA in accounting graduates include: 

  • Auditor 
  • Budget analyst 
  • Financial analyst 
  • Forensic accountant 
  • Fund accountant 
  • Internal auditor 
  • Staff accountant 
  • Tax associate 

Financial Aid for Accounting Majors 

Viterbo is committed to making your accounting degree affordable. Through the Dahl School of Business, accounting majors can apply for a range of scholarships that recognize academic achievement, leadership, and career potential. 

You may be eligible for awards such as: 

  • The Marv & Annette Friedwald Business Scholarship 
  • The Jessica Simon Abnet Endowed Scholarship 
  • The Russell & Vera Smith Foundation Scholarship 

"The accounting program and supportive faculty at Viterbo not only solidified my foundational knowledge of accounting but also prepared me for a career focused on servant leadership and community engagement."

—Kari Brown ’14

Examples of Accounting Courses 

Viterbo’s accounting curriculum offers practical, relevant coursework designed to build both your technical and professional skills. You’ll also complete a required accounting internship for academic credit. Popular accounting courses include: 

  • Intermediate Accounting I & II: Dive deep into financial statements, reporting standards, and disclosures 
  • Federal Taxation I & II: Explore corporate and individual tax law in depth 
  • Cost Accounting: Learn how to track, analyze, and manage costs for decision-making 
  • Auditing: Gain hands-on experience with risk assessment, internal controls, and assurance services 
  • Accounting Information Systems: Use software tools to support efficient and accurate financial operations 

View Full Course Descriptions 

Related Programs at Viterbo

Explore more Bachelor of Business Administration programs offered through Viterbo’s Dahl School of Business: 

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Business Administration (BBA)

Develop broad business expertise and ethical leadership skills with a flexible, career-ready degree.
Business Administration
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100 Percent
job placement within 6 months of graduation
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Guaranteed paid internship for every student
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Servant Leadership Certificate included

Prepare for a Successful Business Career With a BBA Degree From Viterbo

Gain the knowledge, experience, and confidence to thrive in today’s competitive business world with a Bachelor of Business Administration (BBA) degree from Wisconsin’s Viterbo University. Through our broad, customizable BBA program, you’ll gain sought-after experience in finance, marketing, law, management, and ethics—along with a certificate in servant leadership that sets you apart. 

Through internships, hands-on projects, and personalized advising, you’ll turn business theory into practical skills that employers want. Graduate ready to lead with integrity, solve real-world challenges, and adapt to the demands of a fast-changing market. 

Whether your goal is to manage people, processes, or projects, our Bachelor of Business Administration degree equips you with the skills, confidence, and connections to make it happen. 

As a BBA major, you’ll build strengths in: 

  • Strategic thinking and organizational leadership 
  • Communication, collaboration, and problem solving 
  • Business law, finance, marketing, and ethics 
  • Professional branding and real-world application

Business Administration Major (BBA)

Viterbo’s business administration program provides a flexible, well-rounded education grounded in ethical leadership and practical experience. As a BBA major, you’ll study core areas such as marketing, management, economics, business law, and finance. With 15 elective credits, you can personalize your education to fit your career goals—whether in entrepreneurship, corporate leadership, or a specialized business sector. You’ll also earn a Servant Leadership Certificate as part of your Bachelor of Business Administration degree that strengthens your capacity for ethical decision making and communication. 

Business Administration Minor 

Not a business major? No problem. The business administration minor is an excellent option for non-business majors who want foundational knowledge in areas like management, finance, and marketing. This 15-credit minor complements majors in areas such as health care, education, or science and helps prepare students for graduate-level business programs or future leadership roles. 

Why Choose Viterbo for Your Business Administration Degree?

Earn your BBA degree in Business Administration at a respected Wisconsin business school. Viterbo’s ACBSP-accredited program blends academic flexibility with career-focused learning. You’ll study with experienced faculty and build connections through La Crosse’s active business community—offering internships, networking events, and mentorship opportunities. 

  • Guaranteed paid internships: Every BBA student completes a guaranteed paid internship, gaining valuable industry experience and building professional connections. Many students transition directly into full-time roles with their internship organizations. 
  • Ethical leadership focus: All students earn a certificate in servant leadership embedded in the BBA degree business core. This credential strengthens ethical decision making, communication, and community-building skills, preparing you to lead with integrity in any organization. 
  • Project-based learning: Turn classroom theory into practical results through real-world case studies, team projects, and simulations. You'll graduate with a portfolio of applied work that demonstrates your skills to employers. 
  • Small class sizes: With a low student-to-faculty ratio, you’ll benefit from personalized mentorship, stronger relationships with professors, and individualized support throughout your academic journey. Faculty members bring extensive real-world experience into the classroom and are committed to your success. 
  • Career advising: Viterbo’s dedicated career development team offers one-on-one coaching, resume and cover letter assistance, mock interviews, and more to prepare you for professional success.  

What Can You Do With a Bachelor's in Business Administration?

With a bachelor’s degree in business administration, you can pursue rewarding, in-demand careers across a diverse array of industries. Our BBA courses build professional skills that translate into real value for employers—and with a 100% placement rate, our grads are landing jobs quickly.  

You’ll leave Viterbo with the knowledge and hands-on experience to succeed in today’s job market and the flexibility to grow your career over time.  

Our business administration degree prepares you for a wide range of job opportunities. Possible careers with a BBA degree include: 

  • Account manager 
  • Administrative manager 
  • Business analyst 
  • Entrepreneur 
  • Financial services professional 
  • HR or recruiting professional 
  • Marketing coordinator 
  • Operations assistant 
  • Sales specialist 

Many BBA degree students also go on to earn their master’s in business through Viterbo’s 4+1 MBA program

Financial Aid for Business Administration Majors

Viterbo offers generous scholarships and financial aid options to make your BBA degree more affordable. Business students are eligible for scholarships as early as their first year and can reapply annually for renewable awards. Business-specific scholarships available through the Dahl School of Business include: 

  • The Russell & Vera Smith Foundation Scholarship  
  • The Marv & Annette Friedwald Business Scholarship 
  • The Jessica Simon Abnet Endowed Scholarship

"Viterbo feels more like a community rather than a college where you’re just a number in the crowd."

—Kailey Steinlage, BBA in Business Administration, Class of ’20

Examples of BBA Degree Courses

All BBA majors complete a comprehensive business core with opportunities to tailor their degree through electives. Our in-person and online business administration courses emphasize both technical knowledge and soft skills, preparing students for leadership in a wide range of fields. 

  • Global Strategic Management: Learn how to plan and execute long-term business strategies. 
  • Foundations of Servant Leadership: Gain tools for leading with empathy, ethics, and purpose. 
  • Financial Management: Understand the principles of budgeting, investment, and analysis. 
  • Legal and Ethical Environment of Business: Explore the legal environment of business and ethical decision making. 
  • Professional and Personal Branding: Build networking and communication skills and develop a personal marketing plan. 
  • Diversity in Global Business: Examine diversity and equity in global markets. 

View Full Course Descriptions

Related Programs at Viterbo University

The BBA degree program offers a strong foundation in business, but you may find that one of the specialized degree programs in the Dahl School of Business better aligns with your specific interests and career goals: 

Data Analytics (BBA)

Develop data-driven insights and ethical leadership skills to lead in today’s fast-changing business landscape.
Data Analytics
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100 Percent
of students complete an internship or co-op
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Data analytics program with an applied business focus
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Ethics and machine learning integrated into core coursework

Drive Impactful Decision Making With a BBA in Data Analytics

At Viterbo University, we understand that data analytics for business goes beyond just the numbers—it’s about solving real problems, supporting strategic decisions, and leading with integrity. Our Bachelor of Business Administration in Data Analytics degree program combines business fundamentals with hands-on data training to prepare you for a meaningful career in a wide range of industries. 

As a data analytics major, you’ll study everything from machine learning and ethics to forecasting and database systems while applying your knowledge through paid internships and collaborative projects. Our small class sizes, personal advising, and unique Capstone Design Lab ensure you’ll graduate with the confidence, skills, and experience employers demand. 

With your BBA in Data Analytics from Viterbo, you’ll gain sought-after skills in: 

  • Business intelligence and strategic decision making 
  • Data visualization, modeling, and forecasting 
  • Data cleaning, preparation, and analysis 
  • Collaborative leadership and ethical problem solving 

Data Analytics Bachelor’s Degree Highlights

Viterbo’s bachelor’s in data analytics was created to meet the growing demand in today’s data-driven industries—shaped directly by employer feedback, especially from the business and health care sectors. You’ll benefit from both technical training and real-world experience as you prepare for in-demand jobs in business data analytics. 

Highlights of our BBA in Data Analytics program include: 

  • Guaranteed hands-on experience: Put your skills to work through a guaranteed internship or co-op, giving you the opportunity to solve real-world data analytics problems and gain valuable industry experience before graduation. 
  • Capstone Design Lab: Collaborate with computer science and engineering students on interdisciplinary projects, such as product development or consulting for nonprofits. 
  • Ethics and servant leadership training: Build your decision-making skills through coursework in ethical business intelligence and storytelling with data. 
  • Expert faculty: Learn from professors with strong academic and industry experience, offering one-to-one educational and career mentorship. 
  • Specialized labs and classrooms: Access our Charles D. Gelatt Finance Simulation Laboratory, featuring live market data and industry-standard software to enhance your learning experience. 

What Can You Do With a Data Analytics Degree?

Organizations across nearly all industries rely on professionals who can translate complex data into clear, actionable insights. Viterbo’s bachelor’s in data analytics degree for future business data analysts blends business knowledge with technical analysis—an essential combination in today’s workplace. 

As a data analytics BBA graduate, you’ll be ready to excel in data analytics careers in business, health systems, finance, and more. You’ll also gain a strong foundation for graduate study in areas such as business analytics, information systems, and data science. 

Demand for data analytics graduates is helping drive one of the fastest-growing sectors in the economy. The U.S. Bureau of Labor Statistics (BLS) projects that jobs in data science—which includes data analytics—will grow by 36% through 2033, making it one of the fastest-growing occupations in the country. These roles also offer strong earning potential, with a median annual salary of $112,590, according to BLS wage data. 

With your BBA in Data Analytics degree from Viterbo, you can pursue careers such as: 

  • Business analyst 
  • Business intelligence consultant 
  • Data integration specialist 
  • Fiscal analyst 
  • IT data manager 
  • Operations analyst 
  • Project management analyst

Financial Aid for Data Analytics Majors

At Viterbo, we’re committed to making your undergraduate degree in business analytics affordable. As a student in the data analytics BBA program, you may qualify for business-specific scholarships in addition to federal and institutional aid. 

Scholarships you may be eligible for include: 

  • The Marv & Annette Friedwald Business Scholarship 
  • The Jessica Simon Abnet Endowed Scholarship 
  • The Russell & Vera Smith Foundation Scholarship

Examples of Data Analytics Courses

In our data analytics program, you’ll complete a comprehensive blend of business and technical courses, capped by a hands-on internship or co-op experience and a capstone project. You’ll explore data systems, machine learning, and business forecasting while also building your communication and project management skills. 

Course highlights include: 

  • Advanced Business Intelligence: Explore how companies use dashboards, reporting tools, and visualization software to make informed decisions. 
  • Database Systems: Learn how to structure, query, and manage large data sets effectively. 
  • Legal and Ethical Environment of Business: Examine ethical challenges and responsibilities in business data analytics. 
  • Lean Six Sigma Project Management: Apply structured frameworks to analyze and improve business processes. 
  • Capstone: Collaborate on a real-world data project with peers and faculty mentors. 

View Full Course Descriptions

Related Programs at Viterbo University

Finance (BBA)

Build leadership, problem solving and practical financial skills for high demand careers in finance.
Finance
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Paid internships for all finance students
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ACBSP-accredited business program
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#3 in Wisconsin for student aid received

Gain Hands-On Career Preparation With Your BBA in Finance

Turn your passion for numbers, problem-solving, and business strategy into a rewarding profession with the Bachelor of Business Administration in Finance from Viterbo University. In our finance program, you won’t just study theory—you’ll apply what you learn through guaranteed paid internships, hands-on labs, and mentorship from experienced faculty. 

Our business degree in finance prepares you to lead with integrity and thrive in careers ranging from personal banking to corporate finance. You’ll graduate with a well-rounded finance degree that emphasizes ethical leadership, real-world decision making, and the technical knowledge needed to compete for top finance jobs in Wisconsin and beyond. 

Through our ACBSP-accredited finance program, you’ll develop skills to: 

  • Analyze and interpret financial markets, institutions, and investments 
  • Understand and manage personal and organizational wealth 
  • Communicate financial strategies clearly and persuasively 
  • Navigate regulatory, legal, and ethical business finance environments

Finance Major (BBA)

Viterbo’s BBA in Finance provides you with in-depth financial knowledge and strong analytical, communication, leadership, and decision-making skills for success in today’s always-expanding financial environment. As a Viterbo finance major, you’ll benefit from our Charles D. Gelatt Finance Simulation Laboratory, faculty with years of finance experience, and business and finance courses grounded in ethical decision making for business professionals.

Finance (Minor)

Viterbo’s finance minor provides a foundation in the field through an introductory finance course, then lets you tailor your studies to areas such as personal economics, financial accounting, and other topics that interest you. This minor helps you build analytical skills that complement careers requiring data-driven decision making and strong financial insight. 

Bachelor of Business Administration in Finance Highlights

Viterbo University’s BBA in finance program blends classroom learning with immersive, career-building experiences. You’ll gain the technical expertise and ethical foundation to thrive in a fast-moving financial industry, supported every step of the way by personalized advising, mentorship, and applied learning opportunities. 

Highlights of our ACBSP-accredited finance program include: 

  • Hands-on learning: Every finance business major completes a paid internship, gaining valuable workplace experience and building a professional network. Many students transition directly from internship to full-time employment, often before graduation. 
  • State-of-the-art facilities: Step into the Charles D. Gelatt Finance Simulation Lab—a high-tech environment equipped with live market data, multi-screen displays, and industry software. It’s where classroom theory meets real-time decision making. 
  • Expert faculty: Learn from professors with impressive credentials, including advanced academic degrees and leadership experience with multimillion-dollar organizations. These mentors bring global finance insights into the classroom and finance curriculum while remaining accessible and invested in your success. 
  • Career guidance: Viterbo offers a dual-advisor model—academic and professional—to help you align your courses with your career goals. You’ll also benefit from mentorship opportunities with local business leaders and access to regional employer networks. 
  • Small class sizes: With a low 17:1 student-to-faculty ratio in business finance courses, you’ll form close connections with instructors and peers. This fosters a collaborative learning environment where your voice is heard and your progress is prioritized. 
  • Embedded certificates: Within the finance curriculum, you will earn both the Servant Leadership Certificate and Wealth Management Certificate. Servant leadership certification focuses on ethical decision making and the common good, while wealth management certification helps you understand the risks and rewards for assets and portfolios.

What Can You Do With a BBA in Finance Degree? 

With your bachelor's in finance from Viterbo, you’ll be well-prepared for careers in banking, investment firms, or corporate finance. Our graduates enter the workforce with a reputation for clear communication, strategic thinking, and confident leadership—qualities that help them stand out from day one. 

Business and financial careers continue to show strong growth potential. The U.S. Bureau of Labor Statistics projects nearly one million job openings in this sector annually through 2033. And with a median salary of $80,920, these roles offer both stability and competitive earning potential for finance graduates. 

As a Viterbo BBA degree in finance graduate, you’ll be equipped to pursue a wide range of leadership and financial jobs in Wisconsin and across the country. This includes opportunities in a variety of industries, including businesses, corporations, health care, nonprofits, government, and more.  

Viterbo finance graduates typically go on to work in staff accounting, financial analysis, and tax associate positions at leading companies such as Kimberly Clark, Kwik Trip, and J.F. Brennan. Many Viterbo alumni further their education at graduate and professional schools like Viterbo, Marquette, and Clark Universities. 

Possible career opportunities for finance majors include: 

  • Corporate finance associate 
  • Financial analyst 
  • Financial planner 
  • Investment advisor 
  • Personal banker 
  • Portfolio analyst 
  • Risk management specialist 
  • Wealth manager

Financial Aid for Finance Majors

We’re committed to making your finance bachelors degree affordable. You may be eligible for generous scholarships through the Dahl School of Business, including: 

  • The Marv & Annette Friedwald Business Scholarship 
  • The Jessica Simon Abnet Endowed Scholarship 
  • The Russell & Vera Smith Foundation Scholarship

"They really take the time to think about you as an individual, they get to know your story, and they really push you to be successful."

—Cullin Neeck, Finance Major, Class of ’20

Examples of BBA in Finance Courses 

Through your business finance major courses, you’ll explore key financial concepts and develop a strong foundation in strategic planning and ethical decision making. Examples courses include: 

  • Banking, Financial Institutions and Monetary Policy: Understand the financial systems and markets that impact global economics. 
  • Financial Planning and Wealth Management: Learn strategies to guide clients and businesses toward financial success. 
  • Investments: Dive into portfolio theory, asset valuation, and investment strategies. 
  • Financing Strategies and Capitalization: Analyze funding structures and capital budgeting in corporate environments. 

View Full Course Descriptions

Related Programs at Viterbo University 

If you’re interested in other programs in finance, leadership, and data, Viterbo’s Dahl School of Business offers several related degrees: 

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Marketing (BBA)

Gain the skills to stand out in a competitive field with hands-on experiences, small class sizes, and a values-driven education.
Marketing Faculty and Student
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100 Percent
of marketing graduates were employed within six months of graduation
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Guaranteed paid internships for every marketing major
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Accredited by the ACBSP for excellence in business education

Shape The Future With a BBA in Marketing 

In today’s fast-changing economy, companies need innovative, ethical marketers who understand how to connect with diverse audiences. Viterbo University’s Bachelor of Business Administration in Marketing program helps you become that marketing leader by blending foundational business knowledge with hands-on training in branding, analytics, social media strategy, and more. 

Our BBA in Marketing prepares you for a career in virtually any industry, whether building brands, promoting causes, or leading digital campaigns. You’ll partner with established companies, gain real-world experience through a guaranteed paid internship, and be mentored by faculty with deep industry expertise. 

In our close-knit campus community in La Crosse, Wisconsin, you’ll learn in a vibrant business environment where small class sizes and personalized support help you succeed. Whether you aspire to work for a Fortune 500 company or launch your own startup, Viterbo’s bachelor’s degree in marketing will help you stand out.  

As a Viterbo marketing major, you’ll graduate with: 

  • Professional experience on your resume 
  • Skills in social media, branding, analytics, and communication 
  • Ethical leadership training through an embedded Servant Leadership Certificate 
  • Confidence to pursue marketing jobs in Wisconsin and beyond 

Marketing BBA 

Viterbo’s BBA in marketing program prepares students to create, communicate, and deliver messages of value in a rapidly evolving business world. Viterbo marketing majors benefit from a project-based curriculum that applies marketing theory to actual regional businesses, providing real-world experience that employers seek. Classes are taught by faculty members who bring their own unique business experiences to the classroom. 

Marketing Minor 

Earning a marketing minor can broaden your career options and enhance your skills, making you a more versatile and competitive job candidate. It can also provide a deeper understanding of marketing principles and strategies, which can be valuable in almost every industry and career path.

Viterbo Marketing BBA Program Highlights 

Viterbo’s business marketing major is designed to give you hands-on, professional experience while also developing your leadership and communication skills. You’ll explore multiple areas of marketing, from strategy and analytics to social media and branding, all in a personalized, values-centered learning environment. 

BBA in Marketing program highlights include: 

  • Guaranteed paid internship: Work with real businesses to gain marketing experience before graduation 
  • Mentorship program: Connect with area marketing professionals for career guidance and networking 
  • Servant Leadership Certificate: Learn how to lead with ethics, purpose, and empathy as you earn this certificate 
  • Project-based learning: Apply what you learn in class to marketing challenges for local and regional organizations 
  • Experienced faculty: Learn from professors who bring deep industry knowledge and real-world insight to the classroom 

What Can You Do With a BBA in Marketing Degree? 

With a Bachelor of Business Administration in Marketing from Viterbo, you’ll be prepared for diverse and high-impact roles in fields like advertising, digital marketing, sales, market research, and brand strategy. You’ll graduate with a competitive edge thanks to your internship experience, project-based coursework, and leadership training. 

Many of our students go on to marketing careers with corporations, nonprofit organizations, media companies, and startups. Others continue on to MBA or specialized graduate programs. 

Marketing remains one of the fastest-growing business sectors in the country, offering strong employment opportunities and solid earning potential. The U.S. Bureau of Labor Statistics (BLS) projects that jobs for advertising, promotions, and marketing managers will increase by 8% per year through 2033—faster than the average for all occupations—with a median annual salary of $159,660. 

With your bachelor’s in marketing from Viterbo, you can pursue careers such as: 

  • Advertising account executive 
  • Brand manager 
  • Digital marketing analyst 
  • Marketing coordinator 
  • Market research analyst 
  • Public relations specialist 
  • Sales representative 
  • Social media manager 

Financial Aid for BBA in Marketing Students 

At Viterbo, we’re committed to making your marketing BBA affordable. In addition to paid internships that help reduce out-of-pocket expenses, you may qualify for Dahl School of Business scholarships, including: 

  • The Marv & Annette Friedwald Business Scholarship 
  • The Jessica Simon Abnet Endowed Scholarship 
  • The Russell & Vera Smith Foundation Scholarship 

"The faculty know my name, they know what my goals are, and they’re very helpful. They’ve helped me develop my skills and network, too. The faculty have great resources in the area to connect people with internships, which is extremely important in the business field."

—Avery Gerstenberger, Class of ’21

Examples of Business Marketing Courses 

Viterbo’s business marketing degree curriculum combines liberal arts, business, and specialized marketing courses to provide a well-rounded and career-ready education. Popular courses include: 

  • Marketing Research: Use data to explore consumer preferences and inform strategic decisions 
  • Professional Selling: Develop practical sales and communication skills 
  • Social Media and Innovative Marketing: Explore digital marketing strategies and emerging platforms 
  • Web Design and Analytics: Combine creativity with data to optimize online marketing 
  • Integrated Marketing Communications: Coordinate messaging across advertising, public relations, and social media 
  • New Media Marketing: Stay ahead of the curve by learning cutting-edge tools and trends 

View Full Course Descriptions

Related Programs at Viterbo University 

Students interested in business marketing degree programs may also be interested in these BBA programs in the Dahl School of Business: 

Marketing Stories