On Monday, January 20, Viterbo University will honor Rev. Dr. Martin Luther King Jr. with a day dedicated to a variety of engagement opportunities that not only uplift the life and legacy of Rev. Dr. Martin Luther King Jr. but provide spaces of learning, service, and advocacy with our underrepresented and marginalized communities in the Coulee Region and beyond.
Below you will find the official schedule of events.
Thank you for your participation and involvement in the Rev. Dr. Martin Luther King Jr. Day of Service, Learning, and Celebration.
Monday, January 19, 2026 Schedule of Events
Service
- Join us as we kick off our day with a light breakfast in the FSPA Lobby of the Fine Arts Center
- Registration/check-in for service projects in the main box office lobby area
- Socialize to start our day “on"
At 8:30 AM we will have a short program and prayer.
- Service projects will be dismissed by site, departing campus by 8:45 a.m.
Sign up to serve with local community organizations and causes. Visit the appropriate link below to read more thorough details about our service and to view details of each available project.
- Viterbo Email: Please click here to register for a project.
- Use the same Viterbo Log-In information as you use for email, Moodle, etc.
- Viterbo students and employees can use this UGetConnected tool to find service opportunities year-round.
- Use the same Viterbo Log-In information as you use for email, Moodle, etc.
- No Viterbo Email?: Please click here to register for your project through the community UGetConnected portal.
- Use this option if you’re a guest or participant without a Viterbo email. You may have to create a user profile on UGetConnected first.
Priority registration deadline: Saturday, Jan. 17 at 9 a.m.
If you are interested in serving as a site leader for the project you are interested in, indicate that in your registration notes. We encourage any Viterbo employees or experienced Service Saturdays participants to consider this role.
All meal plans will work for individuals on meal plans. Visitors are welcome to purchase a meal in the cafeteria.
Menu includes: Creole BBQ chicken, Cajun roasted pork loin, Cajun Tofu, glazed carrots, steamed broccoli florets, smoked paprika roasted potatoes, vegan jambalaya, baked russet potato.
Learning
Sessions TBD.
Celebration
MLK Community Celebration featuring Rev. Adam Russell Taylor, president of Sojourners
Monday, Jan. 19, 2026, 7 p.m.
Viterbo University Fine Arts Center Main Theatre
View the Program
Rev. Adam Russell Taylor is president of Sojourners, and author of A More Perfect Union: A New Vision for Building the Beloved Community. Sojourners is a Christian organization that promotes justice and a multiracial democracy. Rooted in Jesus’ teachings and the vision of the Beloved Community, Taylor seeks to replace fear and division with a vision that uplifts the vulnerable, promotes the common good, and enables all communities to thrive.
The lecture is part of the Dr. Martin Luther King Jr. Community Celebration and will be in person and live on Facebook at www.facebook.com/viterboethics.
Black-Owned Businesses in La Crosse
B.L.A.C.K (Black Leaders Acquiring Collective Knowledge) compiled a list of Black-owned businesses in La Crosse and surrounding communities. You can access the link HERE
Please know you can support these businesses and other organizations financially, but you can also promote their businesses on social media and provide recommendations to show your support.
Learn more about The Wisconsin Black Chamber of Commerce (WBCC). Become a member, attend their conferences and workshops, see businesses promoted throughout the state by WBCC.