Aug. 28, 2025

Contact Bob Van Wicklin at 608-796-3074 or bvanwicklin@viterbo.edu

VITERBO UNIVERSITY WELCOMES HEATHER ARMSTRONG AS MAJOR GIFT OFFICER

LA CROSSE, Wis. – Viterbo University is excited to welcome Heather Armstrong to the advancement team as a Major Gift Officer. For the past 15 years, Armstrong connected with the community as an anchor and reporter at WXOW, News 19—covering everything from stories of hardship to fun and uniquely La Crosse traditions.

Armstrong says she hopes to now bring that same passion for people and storytelling to Viterbo—helping to connect benefactors with the university’s mission and impact.

“Everywhere I look at Viterbo, I see incredible people with powerful stories,” Armstrong said. “I can’t wait to share those stories and the needs of the university with the community. This place really is something special.”

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