Viterbo to Host Screening of "Artifishal" Sept. 17

Friday, September 6, 2019


The Viterbo University D.B. Reinhart Institute for Ethics in Leadership will host a screening of the film Artifishal at 7 p.m. Tuesday, Sept. 17 in Reinhart Center room 134.

Artifishal is Patagonia’s latest film project about people, rivers, and the fight for the future of wild fish and the environment that supports them. It explores wild salmon’s slide toward extinction, threats posed by fish hatcheries and fish farms, and the continued loss of faith in nature. Patagonia is an environmental activist company with the mission of “We’re in business to save our home planet.”

Produced by Yvon Chouinard and Patagonia, the film shows the hazards to wild Pacific salmon when hatchery-raised Atlantic salmon are reared in floating net pens along the Pacific Coast of the U.S. and Canada and Chile. 

A discussion of the rearing practices and environmental problems they produce will be led by Brooks Scott, regional representative for Patagonia. For more information and to view a trailer of the film, visit

This event is cosponsored by the Coulee Region Chapter of Trout Unlimited.

The presentation is free and open to the public. No tickets are necessary, but seating is limited. For a full schedule of D.B. Reinhart Institute for Ethics in Leadership events, visit