Professional and Personal Branding

This course focuses on reflection, contemplation, and development of your unique brand. It will be delivered in an experimental seminar format that uses directed discussion and cooperative learning to define a student's personal brand and develop clarity for those who do not have college or career objectives. It is a skills-based course that includes topics such as identifying strengths, networking skills, communication skills, dressing for success, personal health, and managing your career. Students will develop a personal marketing plan which will include the development of a personal brand, resume, and networking strategy.