Digital Marketing and Analytics

This project-based course focuses on marketing and exploring social and digital media to reach and engage target audiences. Target markets will be identified, and communication strategies will be developed for driving successful digital marketing campaigns. Learners will create optimized copy for web, social media content creation with a focus on copywriting (creative, concise, credible, and compelling), and imagery to appease algorithms with an end goal of expanding reach and increasing engagement of the desired target market. Students will be enabled to utilize analytics to assess the efficacy of their marketing and will be prepared to make strategic marketing decisions using analytics in practice.