A Newsletter for the Viterbo College Community
Vol 13  No. 12  October 25, 1999

Reinhart Lecture Series Begins Next Week
Two of the four speakers for this year’s D.B. Reinhart Lecture Series will be on campus in early November.
Marianne Jennings, J.D., renowned author, lecturer, and a professor of legal and ethical studies at Arizona State University, will present “Virtue in Business:  What is it? Why Do We Need It?” on Monday, Nov. 1 at 7:30 p.m. in the FAC Recital Hall. The talk is free and open to the public. To reserve a seat, call the Viterbo Office of the President, ext. 3001.
Sr. Helen Prejean will present “The Death Penalty in America:  A Profound Moral Contradiction” on Wednesday, Nov. 10 at 7 p.m. She is the author of Dead Man Walking and for the past 10 years has been the spiritual adviser to five death row inmates. Last year she was the recipient of the Pope John Paul XXIII Award for Distinguished Service.
Admission is free, but a ticket is required. In lieu of an admission fee, donations of non-perishable food items for local food pantries will be accepted before the presentation. Tickets are available at the MC reception desk.
If you have a ticket but are unable to attend, please return it to the reception desk so others may have the opportunity to attend.

Welcome, Luoyang Delegation!
The delegation from Sister City Luoyang, China is on campus this week (Oct. 28-Nov. 2).
A reception and gift exchange ceremony will be held for members of the delegation on Friday, Oct. 29, at 3:15 p.m. in the FAC Hospitality Suite. It is open to the public. Join us in welcoming the delegation to Viterbo!

Viterbo Drug Counseling Program Certified
The Alcohol and Drug Counseling Certification Program at Viterbo College was recently certified by the Education and Training Committee of the Wisconsin Certification Board—making it the only program of its kind in the area endorsed by the state board.
The program, designed to develop knowledge and skills in identifying substance abuse problems, utilize resources and referrals, and deliver effective intervention and treatment services, is a series of seven psychology courses which fulfill the 360 hours of educational and classroom experience required for drug and alcohol counselor certification. The other requirement is supervised practice, which is arranged by the students and their employers.

An Inspiration to Others
Congratulations to Pam Maykut, Psychology, who as many of you know, has compiled for tour a display featuring the stories and watercolors of Tibetan refugee children. This project was the unexpected outcome of Pam's 1995-96 sabbatical experience which included a visit with the Dalai Llama! Meanwhile, here in the U.S., the traveling exhibit has generated thousands of dollars in donations for the Tibetan Home School in Mussorrie, India. That isn't the end of the story. On Oct. 28, students from Oconomowoc High School will be performing a play inspired by Pam's work, entitled "Seeds of Tibet," which is a dramatization of the Tibetan refugee childrens’ stories. The play will then move across the ocean to be performed in Wales in November as part of a high school drama exchange program.

Art Gallery to Host National Invitational
The Viterbo College Art Department Gallery will present “Uncommon Vision: A National Ceramics Invitational” beginning 7:30-9 p.m. on Wednesday, Oct. 27 and running through Tuesday, Nov. 23.
The show, which features artwork by 18 ceramists from across the United States and includes internationally recognized and emerging talents, will have an opening reception Monday, Nov. 1, from 7:30-9 p.m. A slide presentation by guest artist Von Venhuizen, precedes the reception from 7-7:30 p.m. in FAC 219.  The events are free and open to the public.
Art professor Tom Bartel is curator of the show.
The Gallery is open during regular school hours or at other times by request.

Viterbo Women Honored
"A strong, positive self-image is the best possible preparation for success."
  ­Dr. Joyce Brothers
Congratulations to seven Viterbo women who will be honored for their successes at this year’s YWCA Tribute to Outstanding Women on Monday, Nov. 8 at Valhalla Hall, UW-La Crosse.
The women are:  Debra Daehn-Zellmer, sociology professor; Sandy Hotvedt, athletics secretary; S. Helen Koopman, volunteer; Marsha Momoi-Piehl, human resources director; Dana Pukrop, senior, religious studies; Amanda Michaud, senior, dietetics; and Erica Maule, senior, accounting.
The evening is designed to honor women for their high level of personal and professional contribution to their organizations and the La Crosse community. All Viterbo nominations were reviewed by the Women’s Studies Committee for final selection.
"Thank you for sharing yourselves and your successes with Viterbo and the La Crosse community. You truly are role models for all women," says Joan Keller-Maresh, Women’s Studies program coordinator.

News You'll Notice
This fall, the Admission Office joined a growing number of colleges and universities using predictive modeling for recruitment. The software, ForecastPlus, was recently introduced at Viterbo as the most advanced method for increasing enrollment, reducing recruitment costs, shaping enrollment and targeting special populations.
The Admission staff is using ForecastPlus in many ways:
• Targeting visit sites. Cindy Kothbauer and Alisa Rapp use it to determine which high schools to visit during fall semester. Staff now send postcards to students’ homes prior to visits so students know we will be visiting their high school. This has had a noticeable difference in the number of students each counselor meets. We’ve already visited nearly 200 schools.
• Identifying the best leads. Eric Schmidt noticed a difference in telecounseling.  Staff now restrict calling time to students most interested in Viterbo. Eric concentrates on the 60% of inquiries that should account for 94% of Viterbo’s enrolled students next fall. The students are enthusiastic and serious. Eric sometimes spends 20 minutes on the phone with one prospect. The Student Telemarketing Admission Representatives (STARS) can also make more meaningful relationship-building calls with prospective students.
• Segmenting mailings. Joe Fisher noticed a decline in the number of students requesting to be removed from Viterbo’s mailing list. Joe now sends more mailings to students with a greater interest in Viterbo and saves time and postage on those students unlikely to enroll.
• Increased student response. Perhaps the greatest impact has been the student response to email inquiries. Janice Schmidt has developed an email directory for the applicants and inquirers which allows us to deliver information cheaper and faster. Students like it. One prospect replied, "Thanks! This is great that your college takes the time to send me a message like this!"
Finally, a sincere "thanks" to the Viterbo community for helping in recruitment of new students. If you know a "red-hot" prospect, call the Admission Office!

Arts and Entertainment
• “Music, Monsters and Munchies,” Halloween Concert. Saturday, Oct. 30, 2 and 7:30 p.m., FAC Main Theatre. The ticket price of $10 includes cabaret seating and refreshments. Proceeds benefit Platinum Edition. Call the Box Office, ext. 3100.
• “Alexander and the Terrible, Horrible, No Good, Very Bad Day,” Sunday, Oct. 31, 3 p.m., FAC Main Theatre. Tickets are $10 for adults, $8 for children 12 and under. This adaptation is part of the Viterbo College Arts for Young America Family Series. Call the Box Office at ext. 3100 for more information about the 1999-00 Family Series.
• The Music of Andrew Lloyd Webber, Tuesday, Nov. 16, 7:30 p.m., FAC Main Theatre. Call the Box Office, ext. 3100, for ticket information.
Ballet Masterclass, featuring Joan Karlen, Saturday, Nov. 13, 10-11 a.m., FAC Dance Studio. Admission:  $3. Call ext. 3737 for reservations or pay at the door.
• “Uncommon Vision:  A National Ceramics Invitational,” featuring 18 ceramists from across the United States, begins 7-9:30 p.m., Wednesday, Oct. 27 and runs through Nov. 23 in the Viterbo College Art Department Gallery, FAC third floor. Opening reception is Monday, Nov. 1 from 7:30-9 p.m. A slide presentation by a guest artist precedes the show from 7-7:30 p.m. in FAC 219. The gallery is open during regular school hours or at other times by request.

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