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Sept. 7, 2007

Contact Rick Kyte at 608-796-3704 or


LA CROSSE, Wis. – Miss America 2006 Jennifer Berry will present “Building Intolerance to Underage Drinking” in the Viterbo University Fine Arts Center Main Theatre at 7 p.m. Monday, Sept. 17.

Berry will share her perspectives on teaching quality decision-making skills, resisting peer pressure, and the measures needed to avoid excess drinking at all ages. She was the 2006 national spokesperson for Mothers Against Drunk Driving and spent the year traveling across the country speaking to communities, high schools, and organizations promoting intolerance for drunk driving and underage drinking.

She also has served as the national spokesperson for the Children’s Miracle Network, visiting hospitals across the country and offering hope and inspiration to children and their families. In addition, she has worked as a motivational speaker and leadership consultant for various groups and organizations, and she has spoken to members of Congress and wounded soldiers at the nation’s most prestigious military hospitals.

“Our community needs to have ongoing discussions about the dangers of alcohol abuse,” said Rick Kyte, director of Viterbo’s D.B. Reinhart Institute for Ethics in Leadership. “We hope that Ms. Berry’s presentation can be part of a broad effort by individuals and organizations to address a persistent problem that affects many lives.”

Berry’s appearance at Viterbo is sponsored by the Sarah Mullenbach Foundation, Festival Foods, Gundersen Lutheran Health System, Franciscan Skemp Medical Center, the University of Wisconsin-La Crosse Foundation, and Dave and Kirsten Clark. Other sponsors include the Holmen Area Foundation, Kwik Trip, Coulee Bank, Western Technical College, Operation: River Watch, Associated Bank, State Bank, and an anonymous donor; with special thanks to the Miss Oktoberfest Pageant. It is part of Viterbo’s D.B. Reinhart Institute for Ethics in Leadership fall lecture series.

All events in the lecture series are free and open to the public. No reservations are required, but seating is limited. For more information, or for a full schedule of events, visit

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