Institutional/Administrative Mission and Goals
President's Cabinet

Vice President for Marketing and Communications


1.    Reallocate a growing amount of advertising/marketing resources and office priorities to emerging technologies/new media  targeted to student recruitment and event promotion and general communication.
2.     Introduce a series of Web strategies including a new university homepage, intranet, templates and other applications. Deliver meaningful analytics to  vice presidents. Deans, dept chairs.
3.    Implement a strategy to successfully transition the substantial marketing efforts used to promote/brand the former School of Adult Learning to the reorganized School of Graduate, professional and Adult Education.
4.    Organize /support the successful public launch of the new Nursing facility and other activities associated with this specific initiative.

(Revised February 2009)

Goals 2008-09

1.     Advance the preparation and completion of campaign related themes and materials.2.     Conduct WEB page audits for target audiences—e.g. adult students, traditional students, user friendly searches.
3.     Assess progress and effectiveness of the Integrated Marketing Plan and make year two adjustments.
4.     Prepare specific branding and identity guidelines and practices for campus community.