The program prepares students for the rapidly evolving communication needs of industry and society by providing a diverse educational experience within a professional context. The foundations of the discipline are based on communication theory, design methodology, and media applications that integrate environmental and human factors with aesthetics and technology. It is an interdisciplinary program emphasizing research, analysis, strategy, concept, design, and production of distinctive visual solutions to communications challenges for an intended audience.
The Visual Communication program educates and trains students
for the communication needs of industry and society.
Students are encouraged to develop innovative visual concepts that convey information and articulate ideas that inform or persuade an intended audience. Projects are designed to provide students with challenging encounters with creative problem solving.
The hands-on learning that takes place at Viterbo ensures that students will have the necessary technical skills to compete in a digital world. Simply understanding the technology isn’t enough to make you successful in this highly competitive field. Having the creative insight, aesthetic sensibility, and social context elevate visual communication graduates over their peers.