Students are encouraged to develop innovative visual
concepts that convey information and articulate
ideas across a broad range of print and screen-based media.
The curriculum includes studies in communication theory, concept development, design and composition, media applications, marketing principles, psycho/social factors, and information technology. Projects are designed to provide students with challenging encounters with creative problem solving. The program is complemented by the university’s liberal arts curriculum in providing a holistic balance between breadth of critical thinking experiences and specificity of aesthetic and technical proficiencies.