2012–2013 Undergraduate Catalog

Marketing 

Mission 

The marketing program strives to provide learners with the knowledge, tools, values, and motivation to be successful marketers and leaders within the global community.
 

Goal 

The goal of the marketing program is to prepare learners in the business core curriculum with a special focus on the knowledge, skills, and attitudes necessary in the marketing field. 

Dahl School of Business Course Requirements 

The curriculum for each of the traditional undergraduate B.B.A. degree programs is comprised of five categories of required coursework: (1) core curriculum requirements; (2) professional core courses; (3) professional core support courses; (4) major required courses; and (5) major support courses.

With its emphasis on particular skills, attributes, and values, the core curriculum requirements prepare students for life in a rapidly changing world. See the core curriculum section of this catalog for the approved and required courses.

The professional core classes provide a broad foundation in business principles and practices that build upon the solid base provided by the general education curriculum. The professional core requirement consists of the following business courses: ACCT 211, BLAW 343, ECON 102, FINA 331, MGMT 140, 210, 230, 243, 300, 341, 448, 449, MKTG 351. The required professional core support courses include ECON 101 and MATH 270. See below for the major requirement courses and major support courses for each specific major. 

Dahl School of Business Policies 

All students pursuing the B.B.A. degree must maintain a cumulative grade point average of 2.5 or higher (on a 4.0 scale) in the professional core, professional core support, major requirement, and major support courses, and students must receive a letter grade of C (2.0) or higher in each of these courses. If a grade of CD or below is earned in any of these courses, the course must be repeated until a grade of C or higher is achieved. Students pursuing the business education major must maintain a 2.75 grade point average in all business and education coursework.

Students pursuing a minor or double major offered by the Dahl School of Business must complete a minimum of 12 non-duplicated credits in the area of the minor or second major with a grade of C (2.0) or above in each course.

All transfer students seeking an undergraduate degree offered by the Dahl School of Business must earn a minimum of 15 credits of business coursework at Viterbo University.

Marketing Major (Bachelor of Business Administration) 

• core curriculum and mission seminars – see the core curriculum section of this catalog
• professional core and support requirements 
• marketing requirements – BLAW 344, MKTG 352, 353, 356, 450, 451, minimum of 15 additional credits from courses offered by the DSOB
• final degree requirements – see degree requirements section of this catalog

The total credits of the professional core and support requirements and major requirements are 80. The core curriculum and mission seminars require 38-52 credits. A total of 128 credits, 43 of which need to be at the 300/400 level, are required to graduate. Transfer course and waivers and/or substitutions could modify these credit totals.

Transfer Agreements with Western Technical College and Northcentral Technical College

Viterbo University has transfer programs in place with Western Technical College (WTC) and Northcentral Technical College (NTC) leading to the Bachelor of Business Administration (B.B.A.). The Associate of Applied Science (A.A.S.) degree from WTC must have been earned May 2006 or later. Students may not begin these programs or be considered a student in these programs until the A.A.S. degree has been completed and documented on the technical college transcript. The student cannot be dually enrolled. The A.A.S. degree must be completed prior to transfer to Viterbo.

Marketing Major (Bachelor of Business Administration)
(Available to NTC graduates with an earned Associate of Applied Science degree in marketing, business to business.)

• core curriculum and mission seminars – see the core curriculum section of this catalog
• professional core requirements – BLAW 343, FINA 331, MATH 270 or MGMT 230, MGMT 210, 300, 341, 447, 448, 449, MKTG 451, OMGT 309
• final degree requirements – see the degree requirements section of this catalog

The total credits of the professional core and major requirements are 34. The core curriculum and mission seminars require 38-52 credits.A total of 128 credits, 43 of which need to be at the 300/400 level, are required to graduate. Transfer course and waivers and/or substitutions could modify these credit totals.

Marketing Major (Bachelor of Business Administration)
(Available to NTC and WTC graduates with an earned Associate of Applied Science degree in marketing.)

• core curriculum and mission seminars – see the core curriculum section of this catalog
• major requirements –
  • NTC – BLAW 343, 344, FINA 331, MATH 270 or MGMT 230, MGMT 210, 300, 341, 448, 449, MKTG 451, OMGT 308
  • WTC –FINA 331, MGMT 300, 341, 448, 449, MKTG 352, 354, 450, 451, OMGT 305, 308
• final degree requirements – see the degree requirements section of this catalog

The total credits of the professional core and major requirements are 33-34. The core curriculum and mission seminars require 38-52 credits. A total of 128 credits, 43 of which need to be at the 300/400 level, are required to graduate. Transfer course and waivers and/or substitutions could modify these credit totals.