Sport Management and Leadership (SPML)
320—Ethical Leadership in Sport, 3 Cr.
This course examines ethics and
leadership theories and practices as they relate to the business of sport. The
primary focus will be on the concepts, models and techniques leaders in the
sport and leisure industry use to deal with ethical issues. Prerequisite: MGMT
330—Finance for the Sport Leader, 3 Cr.
This course focuses on the application
of the principles of finance to the sport and leisure industries. Students will
examine various revenue sources for financing sport, including fundraising,
sponsorships, public-sector financing, ticket sales, merchandise and concession
sales, and licensing. Other topics will include budgeting, facility leasing and
construction, business plan development, and the economic impact of sport
events have on communities. Prerequisite: FINA 331.
340—Legal Environment of Sport, 3 Cr.
This course examines regulations
governing the sport industry including sporting association regulations,
collective bargaining and codes of industry conduct. In addition, royalties,
rights and licensing issues will be covered. Students are introduced to the
laws which are applicable to the sport industry, including risk management and
liability issues; facility, coaching, and employment contracts; ADA; Title IX;
understanding the judicial system and litigation; labor law; duty of care;
product liability; spectator issues; antitrust laws; and constitutional legal
issues. Prerequisite: BLAW 343.
350—Event Management, 3 Cr.
This course examines the practices,
procedures and operations of event management, including planning, funding, and
managing these events. The main focus will be on sporting events, but the
principles can be applied to many different areas, including corporate and
social events. Topics will include business development and the sales process
of running an event including insight into negotiation in the sponsorship
process, fundraising strategies, publicity and public relations. Prerequisite:
360—Facilities Management, 3 Cr.
This course provides students
fundamental knowledge and skills in designing and managing sport and
recreational facilities. This course examines facility requirements and
enhancements for both indoor and outdoor areas, planning for events from
routine athletic schedules to special events and tournaments, scheduling of
facilities and events, as well as equipment management. Attention is given to
the Americans with Disabilities Act regulations and maintenance of both facilities
and equipment. Woven throughout the course are issues of liability and risk
management. Field trips are required. Prerequisite: 350.
455—Sport, Recreation, and Event
Marketing, 3 Cr.
A comprehensive study of planning,
implementation, organization, and evaluation of marketing activities in the
sport, recreation, and entertainment industries. Specific emphasis is placed on
activities designed for immediate impact as well as long term positioning and
strategic impact of these industries and activities. Other issues addressed
include the impact of technology, global expansion, and cultural changes.
Prerequisite: MKTG 351.
481—Sport Management and Leadership
Field Practicum, 4 Cr.
Students gain practical experience,
enhance skills learned in the classroom, and acquire contacts with
professionals in sport leadership positions. The goal of the field practicum is
to link those skills learned in the classroom over the course of the student’s
tenure in their program with their experiences in the business world. This
course combines 10-15 hours per week of on-site field experience with one hour
of class time weekly. Students are placed with organizations which permit
him/her to interact with sport industry professionals in their workplace.
Selecting a site is a shared responsibility among the learner, career services,
and the instructor. Students may be required to attend one or two information
sessions during the semester prior to the start of their practicum. Those
currently employed within their field of study may request to substitute a
research project for the practicum. Prerequisite: 350. Permission of instructor
490—Strategic Sport Leadership, 2 Cr.
Students in this capstone course learn
to develop and implement strategic direction of sport organizations. Students
will investigate, analyze, and synthesize information using skills developed
throughout the sport leadership curriculum. Students will further develop their
sport management competencies while gaining experience in the formulation of an
initiative for a sport agency or organization. Additionally, students will
thoroughly prepare sport leadership portfolios documenting their
accomplishments. Restricted to students with senior standing.