200—Principles of Arts
Administration, 3 Cr.
An overview of the field of arts
administration, including the basic principles of nonprofit organizations. It
will be an introduction to the history, philosophy, practice, and ethics of the
profession. Students will also examine the arts as an industry, and gain an
understanding of how organizational structures vary according to artistic
discipline (opera, theatre, dance) and the difference between presenting and
producing organizations. A portion of the course will look at the for-profit
arts world as well as other competitors to nonprofit arts, and examine
similarities and differences between them.
300—Performing Arts Management, 3
Particular problems relating to
theatre, music, dance, and presenting organizations will be addressed in this
introductory course. Contractual agreements, balancing the necessities of
performers and technical staff, scheduling, touring, and coping with
performance situations in a presenting house will be addressed. Arts education
and outreach and planning repertoire and program development, both artistically
and financially, will be included. W (Equivalent to THTR 300.)
340—Arts Marketing Applications, 3
Students become comfortable with marketing
terminology and concepts. They will understand the importance of branding,
messaging, implementation and follow-up. Students will become familiar with the
components of a strategic marketing plan and learn how to write a marketing
plan. Most importantly, students will understand and experience practical
applications of marketing concepts to the everyday reality of the arts world.
Visual Arts Organizations, 3 Cr.
This course provides an overview of how
fine arts exhibition venues work. Through lectures, discussions, field trips,
written assignments and visiting speakers, students will be given an
introduction to the basics of managing galleries and museums. Topics include:
types of galleries, museums, and exhibition spaces, exhibition development and
budgeting, curatorial and design responsibilities for exhibits, collection
acquisitions and de-acquisitions, audience education and development, proper
handling, preservation and presentation of artworks.
400—Arts Administration Seminar, 3 Cr.
capstone course is designed to provide the student with a summary experience in
Arts Administration. Strategic and practice planning, leadership theory,
fundraising theory, as well as job search skills will be addressed. Required of
AADM majors. Prerequisite: 300. Restricted to students of junior standing or