351—Principles of Marketing, 3 Cr.
This course will introduce learners to
marketing by providing a comprehensive overview of its function. The marketing
concept and relationship to value will be used to provide context to the
varying components of the marketing mix. An ethical and global approach to
marketing principles will be embedded within each unit of study. Prerequisites:
ECON 101 or 102, ENG 103.
352—Consumer Behavior, 3 Cr.
A study of consumer behavior that
relies on the psychological and sociological makeup of the buyer along with
marketing theory to better understand the market place and corresponding
strategy. Focus will be on the process individuals and groups take in making
purchasing decisions, and what steps sellers take in an attempt to influence
those decisions. Prerequisites: 351.
353—Market Research, 3 Cr.
The study and application of research
methodologies to problems and opportunities in marketing of goods and services.
354—Innovative Marketing Technology
and Analytics, 3 Cr.
course will use an analytical approach to marketing strategy that leverages the
power of technology. Emphasis will be placed on applied marketing applications
such as social media and internet marketing. Creative decision making using
customer relationship management systems (CRM) and analytical software will
also be incorporated.
356—Sales and Sales Management, 3
Selling is often an integral part of a
firm’s marketing activity. Students study the process of professional business
selling using the relationship model and develop advanced skills in the
identification of client needs, configure and present solutions, and provide
value-added service. Prerequisite: 351.
Communications, 3 Cr.
A comprehensive study of the theories
and practices used to promote products, services, and ideas through various
mediums emphasizing the development, implementation, and evaluation of varying
marketing communication tools. This course takes an integrated approach to the
function of the promotional mix variables in developing marketing plans and
strategies. Prerequisite: 352.
451—Marketing Practicum, 4 Cr.
An opportunity for the student/learner
to immerse themselves into the real world marketing environment and blend
academic learning and theory with practitioner needed in real world marketing
applications. The practicum will be developed with the student, academic advisor,
department head, and marketing organization of the learner’s choice. Consent of