Viterbo Values

La Crosse Tribune readers may have noticed a new Viterbo Values ad each Sunday in the business section. The ads are just one aspect of the Viterbo Values visibility campaign being undertaken by the university, which features ads in print, television, and other media. The effort reinforces the university’s strategic plan, lays the groundwork for Viterbo’s upcoming comprehensive campaign, and recognizes some of the university’s outstanding students.