Sport Management and Leadership

Sport Management and Leadership at Viterbo

Amateur and professional sports are a multi-billion dollar industry in America. The business of sports just keeps growing, and with it, the almost unlimited number of exciting career opportunities available.

Students in the sport management and leadership program at Viterbo receive an education that features real world experience and extensive interaction with professionals in the industry. Students are very well prepared for their chosen career and graduate with the knowledge and experience employers are seeking.

Apply or plan a visit today to get started on your education and an excellent career in sport management and leadership.


Program Highlights

  • Guaranteed paid internships for all sport management and leadership students
  • Extensive interaction with athletics and facilities professionals
  • Hands-on professional projects and community events
  • Curriculum emphasizes both technical business skills and critically important interpersonal skills such as communication, leadership, and collaboration


Featured Alumni

“Viterbo faculty helped me get to where I am today. I use many of the strategies I learned in sales and marketing. Go Bucks!”

Evan Dreger '15
Sales Associate
Milwaukee Bucks

Career Examples

  • Commercial sport club management
  • Golf and ski resorts
  • Community parks and recreation
  • Professional sports franchises
  • Sports agent/sports marketing
  • Sports apparel and retailing
  • Sports information director or media specialist
  • Sports facility management
  • Sports governing bodies
  • U.S. Olympic Committee organizations

Graduate Schools/Employers of Alumni

  • Agility Speed Power Consulting
  • Athletes for College
  • La Crosse Area Convention and Visitors Bureau
  • La Crosse Parks and Recreation
  • Major League Baseball
  • Milwaukee Bucks of the National Basketball Association
  • Quad City River Bandits
  • River Run golf course
  • VIP Sports Marketing, Inc.
  • WinCraft
  • Wisconsin Interscholastic Athletics Association