Tributes to Marv Friedewald
Marv Friedewald Tributes

Following are tributes to Marv and reactions to his death. 


Marv was a good man. Marv was a dedicated man. He was dedicated to his family, to his students, to Viterbo--especially to the School of Business, which he founded--and to athletics. He and Annette attended all the games in all the sports, and he and Annette have funded several athletic scholarships for many years. Marv even helped coach softball for several years. Marv was an outstanding athlete--a great competitor. What may not be generally known is that, in addition to founding the Business School he brought the NBA to Viterbo--the Noon Basketball Association! Darrell Pofahl, Gerald Baldner, and I were charter members along with Marv. Those games have grown into a regular Monday, Wednesday, Friday tradition. I really miss guarding Marv in those games! Marv also loved playing softball, golf, and racquetball. The first racquetball game I played with him, he beat me about 15 to 3 or 4. So, to even things up, he spotted me 10 points. Then I noticed he was playing left-handed! Marv was an authentic man. We love him and we miss him.

Ron Amel
Colleague
Friend of the Family


 Marv was a great teacher, sports fan, and friend who will be missed. He always saw the good in people and spent the time to get to know you and feel at home at Viterbo.

Doug Seigle '95
Friend of the Family
Former Student


Marv will always be remembered as a friend first and a loyal supporter of Viterbo. We shared many racquetball, basketball and softball games together. My daughter's Holly and Kara remember the chocolate chip pancakes he would order at the playoff games in Iowa. Not many times in life are you fortunate to have someone like Marv come into your life. For this I will take with me a eternal memory of a good person who cared about people and lived a full life. Our prayers are with Annette and the family that the God of the giver and taker of life will sustain you with the peace and comfort that passes all understanding. Rest in Peace my dear friend.

Roger Benson
Friend of the Family


I remember playing softball on the Viterbo summer coed league team. I believe it was 1985 or so and Marv worked REAL hard to pull together a team. He recruited anyone who had a vague idea of how the game was played and assured us that winning was not the goal, but rather just getting out and having a good time. Some of us (OK, maybe just me!) barely knew how to swing a bat but Marv was always positive and supportive. I don't remember if we ever won a game, but we certainly had a good time! Thanks Marv for some wonderful memories.... I'll always remember your smile and wink!

Pat Chilsen
Colleague


From the Friedewalds' earliest years at Viterbo--that's how far back my memories of Annette and Marv reach! Marv: Viterbo presence, scholar, teacher, friend - colleague on the Wall of Fame committee. It is friends who strew life's path with kindness and fidelity. Marv, may I scatter my love and prayers on your heavenly path.

Sr. Bernyne Stark, FSPA '76
Colleague
Friend of the Family


I've known Marv around 55 years since he was pledging our fraternity at Univ. of Wis-Milwaukee. I was an usher in his wedding and he was best man in mine in 1962. He started college later than me due to being in the army paratroopers corps, and we continued being friends while I went on to law school at Marquette. He helped in my political campaign for the State Assembly in 1960 and I probated his mother's estate and took as my fee a 1/3rd interest in his water skiing boat. Thereafter we spent most weekends on a lake in Waukesha County as our families grew. We also went with our wives to two snow skiing trips to the Upper Peninsula of Michigan. We visited him in St. Louis when he was working on a Ph.D. at Washington University. We visited him at 5 of the 6 homes he lived in around La Crosse. His last two visits with us in Milwaukee was our daughter's wedding in 2003 and a few years later attending a Brewers' game together. After that his disease prevented him from any distance travelling. My wife and I along with another fraternity brother and his wife sojourned to La Crosse in the summer of 2008 and Marv seemed pepped up for that visit, but shortly thereafter he relapsed and off to the nursing home for the balance of his life. It was sad seeing how much he enjoyed athletics to see his body deteriorate and our only contact since is the occasional phone calls between our wives.

Michael Barron
Friend of the Family


I remember standing in line at the concession stand at Begg's Auditorium waiting for a fresh batch of popcorn. While waiting , I started looking around at the pictures on the wall near the concessions. My eyes stopped while gazing at Marv's photo. A quiet, monotone voice came from behind me. "Pretty good looking guy, huh?" Of course it was Marv! He was always at the games with Annette. God Bless you Marv, and your entire family.

Mary E. Haney
Friend of the Family


Marv and I both arrived at Viterbo in 1976. We became friends soon after and solidified our friendship through noon basketball and, later, through canoeing, boating, and other activities. Marv’s gentleness in most arenas did not necessarily carry over to competition, even in friendly games like noon basketball, where he never hesitated to make you look bad when he had the opportunity. He liked to point out that, after all, we were keeping score. For several years a group of us from Viterbo took a weekend canoe trip to the Brule River right after commencement to do some whitewater canoeing. Marv and I rode together in the canoe on some of those. Marv liked the front of the canoe and let me “drive”, which made us a good tandem. We were compatible at lots of levels, but this one was a nice bonus. We had some conversations on those outings about important things in life - family, fun, adventure, college sports, and nature. Over the years, we had a lot of good conversations - in the canoe, in the hallways of Murphy, and in the Friedewald home. I smile thinking about them. I miss those talks, but I won't soon forget them. And I will never forget Marv, also known as “Marvelous” by my wife, Mary.

Michael J Collins
Colleague
Friend of the Family


Marv taught us Financial Management, one of the more difficult courses I took during college. As part of that class, Marv showed us how to read the Wall Street Journal. I still read it to this day. After the class was over Marv asked me to tutor Financial Management the next year. At graduation, Marv came up and told me I should consider teaching as I had done a nice job tutoring. That comment stayed with me a long time. Next thing I knew, I was teaching some 20 years later. Marv made a big impact upon me. Thanks Marv!

Tom Knothe '86
Former Student


Marv was a great person and a wonderful choice of faculty member to get the new business program off the ground. Marv came to Viterbo in the same year I started as Academic Dean. I am always grateful for his dedication and great efforts to make the business major become successful. I also appreciated his personal goodness as a friend and colleague.

Sister Helen Elsbernd, FSPA
Colleague


Marv had that quiet demeanor and always exhibited Franciscan Values. I had the pleasure of being on the Business School Faculty with him, and when anyone was around him, there were smiles! "Noonball" a couple of times a week was fun. Marv would set screens and he was surprisingly strong. If you ran into him, you felt it right away. He did not move, I did! His wife, Annette, like Marv is a pleasure to be around. June and I always enjoyed their company and conversation. Indeed, Marv will be missed, but not forgotten John and June Benton

John Benton
Colleague


I didn't have Marv for a teacher, but as a Business major I had heard of him before I even met him. Marv knew that I was so far away from home, coming to Viterbo from Belize, so whenever he saw me, he would stop and ask me how I was doing and making sure I was ok. So I knew that Marv was someone who cared very much about his students and he always has a pleasant smile and kind words to share. My deepest sympathy to his family and friends. He will be missed.

Sharon Avila '89
Former Student


Marv and I discovered early on that we were born the same year, three days apart. I don't think there was a year while we were both at Viterbo that we failed to acknowledge that fact to each other. He was the eldest, and he seemed to gloat about that, just a little. From where I sat, Marv was a quiet guy, a gentle man and a gentleman. He never entered or left the office without a quick wink and a quirky smile. He conducted himself always with the same dignity he displayed throughout this last journey. Sincere condolences to Annette and his family on their sad loss. My thoughts and prayers are with you.

Arlene Sikorski
Former Secretary to Viterbo President


Marv encouraged me a great deal and we bonded a bit because I was a non-trad. He always opened his class by pulling out a can of Mountain Dew and today as an Instructor at UWL I start my class by pulling out a diet Pepsi (a small tribute to Marv I guess). I respected Marv a great deal and call on his teachings on being thorough and complete and looking through the question. I have those lessons to give to my students because of him and through my students Marv lives on.

Joe Chilsen '84
Former Student 


Where do I start? Helping Marv and Annette move one summer I became friends with them. I dogsat while they were away - getting to drive his little sports car - Honda something. IAA tournament in Idaho, halls cough drops, his calming demeanor, his love of all things sports, supporting his students, always taking the time for them. I know he is in a better place now, one where he can talk again, tell his stories and most of all be the active person he was. Annette, Lisa, Carrie and Tom, my thoughts are all with you during this difficult time - he loved you all and talked about you with the pride and joy only a father can show.

Elizabeth Gindt '95
Former Student


I loved Marv.  Especially the way he never told anyone they were "wrong."
"Well...that's one way to do it."

Kathleen 'Katie' (Schilling) Pollock '88
Former Student


Marv was the first professor I met when I visited Viterbo. He sat me down, we talked about my ambitions and then he proceeded to setup my next 4 years of classes. I don't know how many times he mopped the racquetball courts with me or showed me up on the basketball courts during lunch. No matter the sport, Marv was always looking for a game. The smell of Halls Cough Drops bring back fond memories. I can remember Marv always requesting 2 brats not get soaked in beer for him at the annual Assisi Court bash hosted by the Business Club. He touched so many lives, he was a class act that will be truly missed. The world just lost a very special person and I am proud to have known Marv. I know that you are up there setting a pick or sinking a free throw looking down on us and smiling, giving us a point of the finger, and a wink. I raise a Mountain Dew in your honor sir. God Bless you Marv – you will be missed.

Brian Peroutka '89
Former Student


Marv was a man of great integrity and gentleness. I remember the day he arrived at Viterbo and telling me how Annette was coming later with the family because the children needed to finish their education in their comfortable surroundings. As a faculty member Marv was proud to be a part of this educational system, and we were proud and fortunate to have him walk the journey with us. My prayers and sympathy to his faithful wife Annette and children.

Rochelle Potaracke, FSPA


Images of Marv: wrapped up in a blanket sitting in his lawn chair at V-Hawk soccer games; wearing a headband and wrist band for his racquetball game; gym bag in hand as he returned to his office after the noon ball game; talking with a V-Hawk basketball or baseball player; sitting in the stands - for any V-Hawk game; faithfully attending Faculty Assembly meetings; attending the St. Francis Day Mass and celebration.... These images parade through my heart as I recall my friend and colleague, Marv. These images speak of a gentle-man - a kind, loyal, understanding, soft-spoken, strong, faithfilled individual who influenced so many people just by being Marv. God bless you, Marv, for all you have been for the Viterbo family. God bless you, Annette, as you walk the lonely journey of loss. We all walk with you confident that the God of Compassion and Peace is your constant companion. Thanks, Marv!

Jean M. Moore, FSPA
Colleague
Friend of the family


I have many fond memories of Marv, Annette, and their children. I remember the hardest part of his business classes were trying to interpret his overhead presentations. Marv had the worst penmanship so trying to decode his scribbling highlighted onto the white wall was in my estimation in need of being passed on to the CIA for interpretation. One of Marv's truism's is "always start with what you know." Well, back then for me there was not much to start with. But as I matured(mostly aged) and look back a lot of his truism's were true. Marv's legacy is the gold standard by which to live by. Just from reading various memories submitted he has in some form touched everyone he came in contact with.

Scott Koenen '81
Former student
Friend of the family


I first met Marv when I played Volleyball at Viterbo during my under-grad years! He was an awesome fan and friend to all athletes at Viterbo! He has remembered me in recent years...even though I had graduated over 15 years ago! That was one of Marv's greatest attributes! Viterbo has lost one of it's greatest faculty members and fans! God Bless you Marv...you will be missed!

Amy (Folz) Hanson '94, '02
Former Student


Every semester I had one of Marv's classes but I didn't think he knew me that well, we didn't chat very much and I was always in a hurry. One particular day he asked me to find some specific stocks in the Wall Street journal, which I thought was odd but while doing so he made my very recent ex-boyfriend move to a different seat across the room. Marv gave me a wink and that was the moment that I got to know the real Marv. For the rest of that semester he watched over me, making the ex move to different seats, allowing me to take tests in the library, and always giving me a smile at the end of class. Years later I got to know Annette as she and Marv would visit my printing business or I would see them out for dinner. Even through Marv's illness he would still smile. My prayers go out to you Annette and do know that Marv is smiling down on you.

Eve (Molzhon) Zellmer '96
Former Student


I had a very close personal relationship with Marv for just a little over thirty years. Marv and I shared many experiences together, in both groups of people or individually. Marv had a unique sense of humor and I enjoyed helping other people realize just how funny Marv could be. His memory of names and athletic events was always amazing to me. If I ever forgot someones name or an event I would just go to Marv. However, right now, I am happy for Marv because I know without a doubt that he did not want to continue to live under the circumstances of the last two years. I receive comfort now in knowing that he is where he wants to be. The memory of Marv will always be a part of our minds. I cherish those memories and will reflect many times in the future about those special times God Bless Anett for her loyalty, love and support of Marv whether it was in good times or bad. Even though I will cherish the memories, I will miss you Marv. Your good friend Gerald.

Gerald Baldner
Friend of the Family


It is with great sadness that I read about Marv's passing. He was a great colleague and I had the highest respect for him. My favorite memory is when during a meeting, if Marv thought we were rushing to a decision, he would give a "calm down" signal. We all would immediately stop conversing and listen to his wise advise. Art and I send our condolences to Annette and the rest of Marv's family. We would love to be present to give our support, but unfortunately, we are in Sydney at a Lion's meeting. Please know that we will keep you all in our prayers.

Jo Marson
Colleague


Marv was a close friend during our teenage and college years at UWM. He was always a man of character, discipline,intelligence, integrity, and industry. The world has lost an individual we all should attempt to emulate. David Barth, CFA Jupiter, Florida

David Barth
Friend of the Family


Marv's set shot was IMPOSSIBE to block and he hardly ever missed! I played many a pick up basketball game with Marv in the old gym. We played softball together for many summers. He was a wonderful teacher and friend. We also shared many 76er basketball games at the Seminary gym and V-Hawk games at Beggs. My sincere condolences to Annette and the Friedewald children. I miss him already!

Larry Stoffregen'81
Former Student
Friend of the Family


Always available. Marv truly found his calling later in his career. He was wonderful in his patience and humor. Sooner or later a tough concept was understood! I think he passed on some other things to a lot of us as well. I think of him often as I strap on various contraptions holding me together as I head off to a basketball, soccer, or baseball game. He taught me acceptance of things (not just sports) that were less than ideal and to man up and deal with them. You will be remembered Marv!

Kelly Libert '80
Former Student


I met Marv during my first year coaching women's basketball at Viterbo in 1993. It was during the Christmas break and we had an early afternoon practice scheduled. "Noon ball" was going on in the gym and I was in my office preparing something for practice. When I went into the gym, there were some angry "noon ball" participants because apparently my assistant coach had sent the girls onto the court for their warm-up thinking that would chase the men away. A younger man (not Marv) came up to us and asked if we "knew who we were dealing with" as the men packed up and left. At the time, I was new to Viterbo and La Crosse and I really didn't know "who I was dealing with" but I figured I'd better make things right. The next day, I apologized to the men and Marv was the first one to shake my hand and forgive the situation. From that day forward a friendship developed and over the years my family and I had the pleasure and honor of getting to know Marv and Annette and enjoying their company. You cannot find two more quality people! Marv's presence at athletic events has been greatly missed over the last two years and it now feels like a major piece of Viterbo and our athletic programs is missing. Marv and Annette have been loyal followers of every team, regardless of success for so long. You have had great influence on so many students, student-athletes and athletic department personnel that will not be forgotten!

Bobbi Vandenberg
Colleague


Marv was one of the good guys. Thank you for being a mentor and role model! Thoughts and prayers go out to the family.

Dean Baranowski '97
Former Student


Marv was my accounting instructor and was very good at his job. He made me strive to always do better in what ever I did, whether it be in the class room or out in the world. He was one of my favorite teachers. He will be missed.

Kelly Maloney-Wang '88
Former Student


May you Rest in Peace my friend....Rest in Peace. I hope you have some idea of the profound effects you have had on so many students, myself included. It is an honor to call you my friend and for that I thank you. Rest in Peace Marv and give 'em heck on the pick up basketball courts in heaven !!

Jeff Rogness '93
Former Student


First Jim Glasshoff passes away and now Marv Friedewald. Those two helped me make the transition from high school to college. Playing basketball at noon and during the summer in the hot Murphy Center gym are some of my fondest memories of knowing Marv. Those blue shorts deserve to be in the Basketball Hall of Fame. I have just realized that I am now 2 years older then Marv was when I met him back in 1979. I wish that I now had 1/2 the energy that he had then. Seeing him at all the mens basketball games in the nearly empty gym showed how much he cared about his students and Viterbo.

Todd Butzman '83
Former student


I will miss my friend, many a time we shared sunscreen on the outdoor fields and competed in "who could pass the ball for more assists" (not the best shooter myself) during noon ball... He has been a very caring influence in my life over the years.

Nick Johnson '02
Former student, Colleague, Friend of the family


I am shocked and saddened by this news. Marv was SUCH a nice person. I never had him for a teacher but my husband, Tim Gibbons, had him for four classes...really enjoyed him and learned a lot. Some of my fondest memories of Marv are the ones where I was able to watch him and Tim and the rest of the guys playing basketball over in the small gym in Murphy Center over the noon hour. They were all in their glory! All our love and prayers to Marv's family.

Shawn Gibbons '86
Former Student


I was always impressed with Marv's calmness and gentleness throughout his years at Viterbo. His heart was so much "into" Viterbo that his love for Viterbo was almost tangible. It was great to see all the Viterbo memorabilia at his room in Hillview.

Sr. Mary Ann Gschwind, FSPA
Colleague


During my four years working at Viterbo from 1990-94, I played noon basketball at the SAC with Marv almost every day but had never been more than an acquaintance. I was preparing to leave La Crosse in spring of 1994 for my wife's job when I suddenly found myself in the middle of a divorce and with an apartment lease that was expiring in a couple weeks. When I stopped in Marv's office to let him know it looked like I wouldn't be leaving Viterbo after all, his first question was whether I had a place to live. Marv and Annette opened their home to me and let me stay with them all summer while I sorted out my personal life. They welcomed me as a member of the family and showed unbelievable generosity to someone who had only been an acquaintance up to that time. In the fall I wound up leaving Viterbo and La Crosse to move to Milwaukee, but I was able to do it on my own terms thanks to Marv and Annette's profound kindness. I learned more that summer about how to be a good human being than I had in 28 years up to that point, just through the behavior that Marv and Annette modeled on a daily basis. Fifteen years later I still make decisions based on what I think Marv would do. Three and a half years ago I was lucky enough to be able to give my son the middle name Marvin, so in a small way Marv will always live on for me. Marv, the world is a poorer place with your passing.

Jeff "Goose" Vanderbilt
Colleague


First of all I wish to extend my deepest and sincere condolences to Marv's wife and family. I am very sad to hear that he has passed on. Somehow, although I've been quite removed from Viterbo throughout years, by time as well as by distance, there had always been an element of belonging to the Viterbo community as long as he was still among us. I say this because Marv was very significant to me when I first came to USA back in 1977, not being able to speak much English and all of a sudden enrolled in his Economics class which was in itself a third language to learn. The class was not only a total additional foreign language to me, but it was also perhaps the most difficult class I've ever taken. Marv was not only the patient professor who took extra time to diligently explain to me how economics work in the most powerful society in the world, but he also became the third language teacher there. I remember the incredible patience that he displayed as he attempted to teach me the difference between supply and demand, between Capitalism and Socialism, and all the many intricacies of the economics world. He tried to do this in English but I couldn't understand (I was barely trying to make peace with Shakespearean English that Sr. Charlotte and Sr. Maureen had me read). He then tried to find words in Spanish to see if that would work. Nope. Not much luck. Then he'd tried a bit of "Spanglish", and it all ended up into a lot of laughter. Aside of being an excellent, compassionate teacher, Marv was also a very patient, kind, and noble gentleman and mentor. He was also a great Racquetball player. I remember a few matches with him at the YMCA. In all situations he always had words of kindness and encouragement. I am sad that he passed away. I feel privileged having known him. As I remember him I smile with gratitude. May he be enjoying the Glory of Our Lord.

Maria Keilman-Heublein (Rodriguez) '81
Former Student


First John Wooden, now Marv... Fundamental basketball is fast fading away. The noon basketball games in the mid 1980s are unforgettable. Who knew a 50 something business professor could set such a solid pick. Rest in Peace Marv.

Brad Solie '86
Former Student


Marv was an outstanding teacher and a great person. His teaching style and patience helped me get through one of my toughest classes - accounting. He will be missed by many. Thanks for everything Marv.

Jason Schultz '97
Former Student


Sorry to hear of Marv's passing.  He was truly a mentor to me and probably responsible for whatever I have achieved post Viterbo.  A true friend and mentor who gave me great guidance in times of need as a student.  Will never forget him.

Kevin Kelbel '84
Former Student


I remember Marv as an extremely dedicated professor. He always challenged us and truly cared about our progress. During my last semester I was in a Money and Banking course that was being taught at Viterbo by a professor from UW-L. Due to some rule at UW-L the professor was not allowed to teach at Viterbo that semester. Most of the students were able to take other courses, but a few of us couldn't fit any other course in, so Marv taught this class for I believe 4 of us in his office in the evening. What an amazing man. My prayers are with the family.

Cindy Gebert '84
Former Student


Marv was the best teacher and mentor that a person could ever ask for. I am so sadden by his death, there can never ever be another Marv. I remember the countless days and evenings that he help me with Accounting, he will be missed dearly. My condolence goes out to the family. Love all of you..

Lee Mayfield '90
Former Student


Marv was an inspiration to those of us in the accounting major. He was a calming influence who cared deeply for his students. It was always fun to catch up during Homecoming weekend. Summers playing basketball in the old, hot Murphy Center gym were so much fun. Marv and I would talk after those games too. That's where I received some great "real life" education. Rest in peace!

Pete Anderson '86
Former Student


Marv was such an inspiration! His passion for athletics was always evident. Marv lived on the lake in West Salem, my home town, for a few years. I will never forget the day he invited me over to water ski (only 5 years ago)... I got to the house, lowered the boat off the lift, and he wanted me to drive the boat so HE COULD SKI!!! I had to do some serious convincing, and then we just took a boat ride. ~You will be missed~

Alyssa Kammel '06
Former Student


I am deeply saddened to hear of Marv's passing. Not only was he my all time favorite instructor but I greatly enjoyed playing one-on-one basketball games with Marv in the old gym. My business career has been quite successful and I owe most of the success I've experienced to the masterful instruction I received from this wonderful man. The world won't seem quite as bright without the presence of Marv Friedewald. Please pass along my sympathy to the entire Friedewald family.

Charles Major '81
Former Student


I'll never forget Dr. Friedewald. Several afternoons I was in his office my sophomore year receiving tutoring - and lots of it. Financial accounting was completely brand new to me, but it didn't help that I was realizing I no longer wanted to be a business major. It seemed too difficult at the time. Marv was the one person who said something completely opposite of everyone else around me and whose words I have never forgotten. In fact, it was his words that made me think business could be a rewarding career path for me, and recently it was his words that rang in my head when I applied for and accepted a slot for a Ph.D. program in International Education AND Entrepreneurship. When I finally went into his office that day in early November to drop my accounting course (because I thought I was failing despite all his tutoring), he said, "You know, you really aren't doing THAT bad. Are you sure?" Unlike Marv, I didn't have the confidence in myself and was more concerned about hurting my GPA. In the coming years – thanks to Marv, I’m giving business another shot. He was great, and his words continue to make a difference in the lives of the students he taught.

Serena (Dolato) Bahe '00
Former Student


I'll always remember the "rap" I wrote to help the time go by in Marv's Financial Management class... Here's a snippet... "Here's a little story that may be all sap about a certain business teacher it's the Marv Friedewald rap ...C-C-Careful... His name is Marv some say he's a teacher when it comes to business he's really just a preacher ...C-C-Careful... He's a stout little man much slower than a rocket with a Mountain Dew in hand and Cough Drops in his pocket... ... C-C-Careful... Marv says, Dan Correa please take number one Dan says, Sorry Marv, I don't have it done ... C-C-Careful..." Marv helped create many great memories in a lot of individuals who got to experience him. He will be missed!

Jeffery Bojarski '89
Former Student


When I think of Marv, the one thing that still sticks to me to this day is the smell of Halls. Whenever I still smell them, I think of Marv. His classes were tough but he was a very good man always with a smile and a "Hello." RIP Marv

Matthew Bahls '97
Former Student