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Feb. 7, 2012

Contact Rick Kyte at 608-796-3704 or 


LA CROSSE, Wis. – Business expert and renowned speaker James Hunter will present “Servant Leadership” at Viterbo University from 8–10:15 a.m. Thursday, March 22 in the Fine Arts Center Main Theatre.

Hunter’s presentation is sponsored by Dave and Barb Skogen and Festival Foods.  It is being hosted by the D.B. Reinhart Institute for Ethics in Leadership.

Hunter, who has served as a consultant to Festival Foods for the past 12 years, will discuss the practices of a servant leader and the leadership movement that is transforming the world of business. Servant leadership is practiced in some of the world’s most admired and successful organizations including Festival Foods, Johnson and Johnson, PepsiCo, McDonald’s, Proctor and Gamble, Starbucks, Southwest Airlines, AFLAC, Nestlé, Marriott, and the United States Army, Navy, Air Force, and Marine Corps.

Servant Leadership is a values and relationship-based approach to leadership that seeks to create a high trust culture. It involves identifying and meeting the legitimate needs (as opposed to wants) of those entrusted to the care of the leader. It is a model of developing leaders of character who lead with influence.

“Servant Leadership has been a positive point of differentiation for our 16-store regional chain of grocery stores,” Skogen said. “Many companies flirt with it, but don’t finish because it is not a quick fix, but rather a lot of hard work and practice. It is contagious. Local companies such as Pepsi, Dahl Ford, and McDonald’s have jumped on board and are finding success.”

Hunter is the author of two best-selling books, The Servant, subtitled A Simple Story About the True Essence of Leadership and The World’s Most Powerful Leadership Principle: How to Become a Servant Leader. His books have been translated into 13 languages and have sold over three and a half million copies worldwide. Hunter’s books are the texts used in many MBA and other higher education curriculum around the world. Each year Hunter speaks on servant leadership to over 100 audiences around the world. He has also personally coached over 2,000 executives in developing the skills of servant leadership.

The event is free, but because of the anticipated demand, registration is requested. Hunter returns to La Crosse after speaking to more than 1,000 people in the Viterbo Fine Arts Center during his appearance in 2009. Call 608-796-3097 or visit to register.


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