News Archives     Campus Events     University Publications

May 27, 2009

Contact Dale Floody at 608-963-4177


LA CROSSE, Wis. – Balanced Positive Psychology, Where the Grass is Greener, a book that extols the virtues of serenity, mindfulness, spirituality, peace, humor, and early childhood intervention, has been authored by Dale Floody, an adjunct professor at Viterbo University.

Retired from the University of Wisconsin system as a professor emeriti, Floody has taught in the field of psychology for over 35 years at the college level. For three years, he was the system-wide chair of the psychology departments for the state’s two-year UW colleges.

Floody examines and critiques Positive Psychology, which was first introduced in 2000 by Martin Seligman, president of the American Psychological Association, and the movement rapidly became popular. However, the practice has also been controversial, Floody asserts, because of its emphasis on a more shallow view of happiness to the exclusion of a deeper exploration of a personality that flourishes because of a more profound appreciation what life can provide.

“Positive Psychology has a lot to offer to the profession, but, it’s important to provide a more balanced perspective that calls for a broader definition of what constitutes happiness,” Floody said.

Floody himself was attracted to the study of Positive Psychology because it provides a flip side to the overwhelming concentration of attention practitioners and college psychology programs pay to maladaptive behavior.

“So much of what we as professionals focus on is the so called negative and abnormal behavior that needs to be ‘fixed’ to the detriment of simply recognizing and rewarding prosocial ways of living.

Floody hopes his book will find its way into the hands not only of practitioners, but also parents and other people who are interested in reflecting and their impact in today’s world.

Floody’s book is available from and he also maintains a Web site that publishes updates to the book on a regular basis at

Recent News

Icon University of Opportunity: Hope and Help Campaign Announcement

Since the trustees-approved University of Opportunity: Hope and Help comprehensive campaign began quietly in January 2008, $37 million of the $40 million goal has been raised.

Icon Viterbo Granted Approval to Offer First Doctorate Program: Doctor of Nursing Practice
The Higher Learning Commission of the North Central Association of Colleges (HLC) has granted Viterbo University approval to offer a Doctor of Nursing Practice (DNP) degree beginning this fall.
Icon Viterbo University Named to G.I. Jobs List of Military Friendly Schools
Viterbo University has been named to G.I. Jobs 2013 list of Military Friendly Schools, which recognizes the top 15 percent of colleges, universities, and trade schools nationwide that deliver the best experience for military students.

RSS FeedSubscribe to RSS Feed      News Archives
University Publications