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Oct. 14, 2004

Contact Sandy Hotvedt at 608-796-3811 or


LA CROSSE, Wis. -- Bruce Brown of the National Association of Intercollegiate Athletics will present “Teaching Character Through Sport” at 7 p.m. Thursday, Oct. 28 in Viterbo University’s Fine Arts Center Main Theatre.
“Teaching Character Through Sport” is designed for coaches, parents, and student athletes, but will be of interest to everyone. Themes of the presentation include courage, integrity, enthusiasm, work habits, perseverance, confidence, poise, sportsmanship, winning and losing, friendship, teamwork, discipline, and great competitors.
Bruce Brown is the national presenter for the NAIA’s “Champions of Character Program.” He is the author of 1001 Motivational Messages: Themes for Great Teams and has spent the past 35 years as a teacher, coach, and athletic administrator at the junior high, high school, and college levels. He also is a teacher at Northwest College in Kirkland, Wash., the NAIA’s Director of Proactive Coaching, and a 24-year employee of the National Football League.
The event is free and open to the public. Individuals and teams are asked to please RSVP by contacting Sandy at 608-796-3811 or “Teaching Character Through Sport” is sponsored by the D.B. Reinhart Institute for Ethics in Leadership at Viterbo University and the Viterbo University Athletics Department.

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