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October 28, 2003


LA CROSSE, Wis— The father and son team of Dave and Mark Skogen will discuss their family’s involvement in the grocery business during the Tuesday, Nov. 11, noon-hour brown bag talk which will be held at Viterbo’s Reinhart Center

The Skogens are successful grocers who operate seven Festival Foods and two IGA stores located in Green Bay, De Pere, Oshkosh, Marshfield, Onalaska, Eau Claire, and La Crosse.

Dave, 61, who lives in Onalaska, is part owner and CEO of the nine-store corporation. Mark, 34, who is also part owner, lives in Green Bay and serves as the general manager of the four stores located in the Fox River Valley area.

Many in the area remember Mark, a 1992 graduate of Viterbo, as a standout member of the V-Hawk basketball program and one of the elite who has had his jersey retired. After graduation, he became a store manager for Skogens.

Other members of the Skogen family are also involved in the business, which makes the presentation a perfect fit for the series that looks at how family businesses pass values down from one family member to another as well as well as from present to future generations.

The Skogens’ presentation comes after one by the Hansen family, the founders of Kwik Trip.

Two other families are scheduled to discuss their approach to operating a family business in the Brown Bag series. They are:

  • Jim and Tim Servais, Hamburg Hills Farm, Jan. 27,
  • Steve and Nancy Rose, Rose Jewelers, and Todd and Deb Ondell, Grounded Specialty Coffees, March 10.

The talks are sponsored by the D.B. Reinhart Institute for Ethics in Leadership and the Dahl School of Business. For more information call Richard Kyte at 608-796-3704 or email

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