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Oct. 14, 2008

Contact Julie Larson at 608-796-3737 or


LA CROSSE, Wis. – Margery Williams’ beloved literary classic, The Velveteen Rabbit, will come to life on the Viterbo University Fine Arts Center stage at 3 p.m. Sunday, Oct. 26 in an innovative production by the Enchantment Theatre Company, in association with Healy Entertainment.

“When a child loves you for a long, long, time…then you become real,” says the horse to the Velveteen Rabbit. A stuffed toy rabbit longs for the day when the young boy he belongs to will choose him as special playmate, so he can become real. Through love, devotion, and a little magic, the Velveteen Rabbit not only becomes a truly beloved toy, but is also miraculously transformed into a real woodland rabbit.

The Enchantment Theatre Company has been producing innovative, quality theatre for children and families since 1979. This production features the music of Tony, Emmy, and Grammy Award-winning composer and arranger Don Sebesky and the lyrics of Gloria Nissenson.

This performance of The Velveteen Rabbit is sponsored by Ronald McDonald House Charities of Western Wisconsin and Southeastern Minnesota and is part of Viterbo’s Arts for Young America Family Series.

Tickets are $9 for adult and $7 for child upper balcony seating. For more information, contact the Viterbo box office at 608-796-3100 or

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