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September 22, 2000


LA CROSSE, Wis—Viterbo has received $740,000 from the estate of the late Loraine Dahl, a longtime friend and supporter of the university.

The bequest, which constitutes one of the largest estate gifts received by the university, will be used to fund initiatives identified in Viterbo’s Vision 2005 strategic plan.

Loraine Dahl was a noted pioneer in the area of audiology and served in a volunteer capacity on a number of boards. During her lifetime, she was president of the League of Womens Voters, the St. Francis Auxiliary and the La Crosse Chapter of the American Red Cross. She died June 30, 2000

In 1992,  Viterbo named its new School of Business in honor of Loraine and her late husband Howard, a highly successful businessman, president, and CEO of WKBT television, and WIZM radio, formerly WKBH.  Howard was one of the first two members of the Viterbo Board of Directors having served from 1966-86.

"Loraine made it very clear that the estate gift represented the deep and lengthy commitment both she and Howard demonstrated in their involvement with Viterbo," university President William J. Medland said. "As a couple, they provided tremendous leadership at a very critical time in the 60s and 70s. During that time, male students were admitted for the first time, an ambitious campus building plan was initiated, and enrollments more than doubled."

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