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August 9, 2000

D.B. Reinhart Institute for Ethics in Leadership
TASTE OF THE NFL FOUNDER KICKS OFF FALL LECTURE SERIES

LA CROSSE, Wis.—Wayne Kostroski, founder and national chair of Taste of the NFL (TNFL) will speak at Viterbo Sept. 19 as part of the lecture series sponsored by the D.B. Reinhart Institute for Ethics in Leadership.

Kostroski’s topic, "Giving is Good Business…Achieve Super Bowl Results with Your Business, Your Community, and Yourself!" provides information on how one person, one company and one organization is capable of changing lives.

Kostroski,  reflectss this commitment to the mission of TNFL which he established in 1992, when the Super Bowl was held in  Minneapolis. The annual event brings top chefs and alumni players from each of the NFL cities to the Super Bowl host city for a fund-raiser which to date has generated $2.6 million for hunger relief. The event’s tenth anniversary, Taste of the NFL X, to be held in Tampa, Florida  at Super Bowl XXXV is expected to raise a record $1 million.

Kostroski believes that being socially responsible  can benefit the community-at-large as well as businesses.

For Kostroski, that belief has meant putting his restaurateur expertise on the line to help feed the hungry. "Everyone has a talent that they possess that can help change someone else’s life
for the better. Hunger is a basic need for life and we should all find a way to lend a hand," he said.

Kostroski is co-owner of Cuisine Concepts, Goodfellow’s Restaurant, Franklin Street Bakery, Tejas, and Tejas Express..

He received the National "Humanitarian Award" by the American Legion Auxiliary in 1998 and recently received the National Distinguished Service Award by United Parcel Service on behalf of Foodchain, a network of hunger relief programs in the U.S. and Canada.

Kostroski’s  7:30 p.m. presentation, which is free and open to the public, will be held in the Fine Arts Center Main Theatre. Tickets are not required and free Taste of the NFL recipe books valued at $20 will be distributed to the first 100 attendees on a first-come, first-served basis.

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