The Marketing major prepares learners for a wide variety of jobs in marketing, including advertising, sales, product management, services marketing, etc. The marketing major studies how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.
Mission
The marketing program strives to provide learners with the knowledge, tools, values, and motivation to be successful marketers and leaders within the global community.
Program Goal
The goal of the marketing program is to prepare learners in the business core curriculum with a special focus on the knowledge, skills, and attitudes necessary in the marketing field.