Marketing is a broad business major; graduates of a marketing program are prepared to go on to a wide range of jobs in a variety of organizations and industries. Marketing jobs typically coalesce around three subgroupings - B2B (business-to-business) sales, market research, and ad agency work. Other areas of employment include financial sales, social media, and logistics management. Indeed, no other field in business, and few other professions, offer as many different career possibilities as the field of marketing. All of these areas are experiencing market growth, including local, regional, and national levels. Furthermore, the Bureau of Labor Statistics occupational outlook (2011-2022) reports marketing and marketing related jobs to have a growth rate of nearly 30% on the high end and 10% on the low end with a median pay of $75,000. The American Jobs Center lists the top 20 occupations for marketing and 11 of those twenty occupations are projected to increase by 22% or more over the period of 2012-2022 and have 100,000 or more job openings during that same period.*
Some of the more popular career opportunities for marketing graduates include:
- Sales and sales management
- Marketing strategists
- Advertising, promotion and marketing communication
- Marketing research specialists, and
- Product and brand managers
In addition to varied career options, a marketing career will give you considerable responsibility and it is an excellent preparation for upper management positions in all types of organizations. You also have the chance to earn a top salary in relation to other careers. According to the American Marketing Association, salaries for entry-level marketing positions are expected to rise much higher than the rate of inflation over the next several years.
*Growth and job openings source: Bureau of Labor Statistics 2012-2022 employment projections. Projected growth represents the estimated change in total employment over the projections period (2012-2022). Projected job openings represent openings due to growth and replacement.