Viterbo University

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The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in the City of La Crosse, WI 

The Arts & Economic Prosperity IV study provides compelling new evidence that the nonprofit arts and culture are a $9.4 million industry in the City of La Crosse—one that supports 321 full-time equivalent jobs and generates $0.9 million in local and state government revenue. 

Nonprofit arts and culture organizations, which spend $3.3 million each year, leverage a remarkable $6.1 million in additional spending by arts and culture audiences—spending that pumps vital revenue into local restaurants, hotels, retail stores, parking garages, and other businesses. 

By proving that investing in the arts and culture yields economic benefits, Arts & Economic Prosperity IV lays to rest the misconception that communities support the arts and culture at the expense of local economic development. In fact, communities that support the arts and culture not only enhance their quality of life—they also invest in their economic well-being. 

This report shows conclusively that the arts mean business in the City of La Crosse! 



Full Report 

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One-Sheet Summary 

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For further information, please contact Michael Ranscht, local study coordinator at