Applied Marketing Major

The Applied Marketing major is available to those students with an earned Associate of Applied Science degree (May 2006 or later) in marketing from Western Technical College (WTC). Students may not begin this program or be considered a student in this program until the AAS degree has been completed at WTC and documented on a WTC transcript. POSTED: 2/1/2008

Marketing Major, Applied Marketing
(Bachelor of Business Administration)

·         Organizational management general education requirements: see the organizational management requirements section of this catalog.

·         Core requirements: ACCT 211; BLAW 343; BUTC 105; ECON 102; FINA 331; MGMT 210, 341; MKTG 351; OMGT 301, 302, 305, 402 POSTED: 2/1/2008

·         Major requirements: ACCT 212; BLAW 344; BUTC 220, 221, 223, 224, 225, 228, 230, 232; MGMT 447, 448, 449; MKTG 352, 353, 354, 356, 455, 456; one course from ECON 400, MGMT 375, 379, 400, 447, or 481 POSTED: 2/1/2008 

·         Final degree requirements: see the degree requirements section of this catalog. (Final degree requirements for this program include the diversity overlay, environmental overlay, upper division and total requirements only.)

The courses below indicate the equivalent courses from Western Technical College as they relate to the above major. POSTED: 2/1/2008

BUTC 105 Marketing Financials (Western course 101110)
BUTC 220 Promotion Principles (Western course 104184)
BUTC 221 Marketing Communications (Western course 104133)
BUTC 223 Product Management (Western course 104141)
BUTC 224 Project Management (Western course 104152)
BUTC 225 Marketing Management (Western course 104146)
BUTC 228 Customer Relations (Western course 104171)
BUTC 230 e-Business Decision Making (Western course 104186)
BUTC 232 Professional Development (Western course 104167)