Dahl School of Business

WTC MKTG to VU MKTG - Fall 2015

Western Program: Marketing
Viterbo University Program: BBA with major in Marketing
Format:  Daytime program on campus (La Crosse)    
Minimum GPA for admission: 2.25
Initial effective date: Fall 2015
Western Technical College Course Requirements
Course No. Course Title Credits
10-104-114 Marketing Principles 3
10-104-119 Selling Principles 3
10-8011-95 Written Communication 3
10-804-123 Math with Business Apps 3
10-809-144 Macroeconomics 3
10-104-105 Marketing Orientation 2
10-104-155 Marketing Research 3
10-104-184 Promotion Principles 3
10-154-104 Introduction to Microcomputers 3
10-801-198 Speech 3
10-809-198 Introduction to Psychology 3
10-809-166 Intro to Ethics: Theory & Apps 3
10-104-110 Marketing Financials 3
10-102-130 Business Law  3
10-104-141 Product Management 3
10-104-152 Project Management Principles 3
10-104-137 Marketing Communications I 2
10-104-138 Marketing Communications II 2
10-104-146 Marketing Management 3
10-104-167 Professional Development 2
10-104-171 Customer Relationship Mgmt 3
10-104-180 Seminar in Marketing 3
10-809-196 Intro to Sociology 3
99-999-999 Elective Course 3
Total program credits: 68

 

Courses Needed at Viterbo University
Course No. Course Title Credits
COMM 118 Intro to Digital Media (artistic awareness) 3
ENGL XXX Literary Analysis Course 3
RELS XXX Theological Inquiry Course 3
RELS XXX Integrating Faith and Reason Course 3
VUSM 300 VU Mission Seminar - Common Good 3
VUSM 400 VU Mission Seminar - Ethical Life 3
NAT SCI Natural Science Course 4
HIST XXX Historical Analysis Course 3
ACCT 211 Financial Accounting 3
FINA 331 Managerial Finance 3
UNST 301 Information Fluency 1
MGMT 341 Principles of Management 3
MGMT 447 Operations Management 3
MGMT 449 Strategic Management 3
MGMT 457 Major Fields Test Review 1
MKTG 352 Consumer Behavior 3
MKTG 353 Marketing Research 3
MKTG 450 Integrated Marketing Communications 3
MKTG 451 Marketing Internship 3
Total credits needed at Viterbo to complete degree: 54
Total credits accepted at Viterbo University: 68
  Total Credits =  122