Dahl School of Business

15 - MP Digital Mktg to VU MKTG

Moraine Park Program:  Digital Marketing
Viterbo U Program: BBA with major in Marketing
Format:  Daytime program on campus (La Crosse)    
Minimum GPA for admission: 2.25
Initial effective date:  Fall 2015
Moraine Park Technical College Course Requirements
Course No. Course Title Credits
102-110 Introduction to Business 3
103-159 Computer Literacy - Microsoft Office 1
104-102 Marketing Principles 3
204-112 Digital Graphic Design 3
801-136 English Composition 1 3
804-107 College Mathematics 3
890-101 College 101 2
102-135 Business Technology and Innovation 3
104-104 Web Research and Analytics 3
104-140 Integrated Marketing Communications 3
152-106 Web Site Design 3
206-110 Video/Sound Editing 3
801-196 Oral and Interpersonal Communications OR 3
801-198 Speech
101-184 Principles of Accounting 3
104-110 Global Marketing 3
104-117 Digital Marketing, Public Relations & Soc. Med. 3
104-125 Advertising and Social Media Campaign 3
152-109 Search Engine Optimization 3
809-196 Introduction to Sociology 3
105-140 Business Decision Making 3
105-150 Business Practice Firm  OR 3
105-151 International Business Practice Firm OR
105-152 Business Practicum
809-166 Introduction to Ethics: Theory and Application 3
809-195 Economics 3
809-198 Introduction to Psychology OR 3
809-199 Psychology of Human Relations
Total program credits: 69

 

Courses Needed at Viterbo University
Course No. Course Title Credits
ARTS XXX Artistic Awareness 3
ENGL XXX Literary Analysis 3
RELS XXX Theological Inquiry 3
RELS XXX Integrating Faith and Reason 3
VUSM 3XX Mission Seminar - Serving Common Good 3
VUSM 4XX Mission Seminar - The Ethical Life 3
NAT SCI Scientific Reasoning in Natural Sciences 4
HIST XXX Historical Analysis 3
ACCT 313 Cost Accounting 3
FINA 331 Managerial Finance 3
MATH 270 Managerial Math 3
MGMT 375 Leadership, Power and Influence 3
MGMT 449 Global Strategic Management 3
MGMT 457 Major Field Test Review  1
MKTG 352 Buyer Behavior 3
MKTG 353 Marketing Research 3
MKTG 356 Social Media and Innovative Marketing Analytics 3
MKTG 420 Advanced Professional Selling 3
Total credits needed at Viterbo University to complete degree: 53
Total credits accepted at Viterbo University: 69
Credit Total =  122