Dahl School of Business

14 - CV MKTG - VU MKTG

CVTC Program: Marketing Management 
Viterbo University Program: BBA with major in Marketing
Format:  Daytime program on campus (La Crosse)    
Minimum GPA for admission: 2.25
Initial effective date: Fall 2014
CVTC Course Requirements
Course No. Course Title Credits
102-131 Intro to Business 3
103-102 Microsoft Office Suite 2
104-102 Marketing Principles 3
116-193 Introduction to Human Resources 3
801-136 English Composition I 3
809-198 Intro to Psychology 3
102-112 Principles of Management 3
104-104 Professional Selling 3
104-125 Promotion Principles 3
801-196 Oral/Interpersonal Communications 3
101-111 Accounting I   OR                                                                      Intro to Accounting                                                         4                                                3
101-105
104-105 Marketing Research 3
104-152 Social Media Marketing 2
104-160 Entertainment/Sports Event Marketing 3
104-166 Enterprise Marketing & Management 4
801-198 Speech 3
809-195 Economics 3
104-108 Retail Management OR 3
104-140 Business to Business Selling
104-169 Marketing Internship 1
104-182 Professional Development for Marketing 2
104-183 Marketing Management 3
809-172 Intro to Diversity Studies OR                                                    Intro to Sociology  OR                                                     Intro to Ethics 3
809-196 
809-166
804-123 Math with Business Applications   OR                   Intro to Statistics 3
804-189
104-111 Consumer Behavior OR                                                                                                                      Promotional Design 3
104-126
Minimum program credits: 68

 

Courses Needed at Viterbo University
Course No. Course Title/Field Credits
ARTS XXX Artistic Expression 3
ENGL XXX Literary Analysis 3
RELS XXX Theological Inquiry 3
RELS XXX Integrating Faith and Reason 3
VUSM 300 VU Mission Seminar - Common Good 3
VUSM 400 VU Mission Seminar - Ethical Life 3
NAT SCI Natural Science Gen Ed 4
HIST XXX Historical Analysis 3
BLAW 343 Legal and Ethical Environment 3
FINA 331 Managerial Finance 3
MGMT 300 Business Reporting 3
MGMT 474 Systems Thinking and Leadership Seminar 3
MGMT 449 Strategic Management 3
MGMT 457 Major Fields Test Review 1
MKTG 352 Consumer Behavior 3
MKTG 420 Advanced Professional Selling 3
MKTG 450 Integrated Marketing 3
MKTG 487 Marketing Internship 2
Total credits needed at Viterbo to complete degree: 52
Total credits needed for BBA degree: 120