Summer 2013 Mission Seminar Section Descriptions 


VUSM 100, Franciscan Values & Traditions

Section 1: St. Francis the Marketer (Mike Behan)   

This mission seminar section will examine and apply the core Franciscan values to investigate contemporary marketing challenges faced by all organizations. The course will be taught by “flipping” the class, meaning traditional homework will be done in class via applied cases and content will be accessed outside of class by the student.  No prior business knowledge or courses necessary.  


VUSM200, Living in a Diverse World 

Section 1: Globalization and Western Culture   (Lyon Evans)

This section will examine globalization from the perspective of the rest of the world, asking questions such as    

  • What are the benefits and costs of globalization?  
  • Who controls the definitions?  
  • What assumptions and beliefs underlie globalization?  

Course texts will mix the literary and non-literary and will include Globalization: A Very Short Introduction, Chinua Achebe’s Things Fall Apart, Mohsin Hamid’s The Reluctant Fundamentalist, and Yukio Mishima’s The Sailor Who Fell from Grace from the Sea