Marv Friedewald Strides Article

Marv L. Friedewald

Viterbo College Strides Magazine Spring 99

After 23 years, Marv Friedewald keeps going, and going…

When you think of Marv Friedewald, you think of things like Halls cough drops, Diet Mountain Dew, the Wall Street Journal and noon basketball.

These are things that will forever be a part of the man the Viterbo community has come to know and respect.

But there’s more to Marv Friedewald than that. Much more.

For those who attended the first Viterbo College Dahl School of Business Reunion: “A Roast and Toast of Marv Friedewald,” you found out about some of the many sides of Friedewald. But that, too, is only a part of the story.

Friedewald, an associate professor, has seen many people come and go. In fact, he carries with him the entire history of the business program he helped to found at Viterbo College.

Friedewald recently reflected on his time at Viterbo, and also set the record straight on a few matters.

“I’ve really enjoyed my time here,” said Friedewald, who began his career at Viterbo in 1976. “Not every year has been a pure joy, but most have been.

“The students are the most important thing for me, and the friendships that I’ve made will be lasting.”

While Friedewald holds those things near and dear to his heart, he has made room for two other very important aspects of his Viterbo life: the Viterbo business program and his tenure as faculty athletics representative.

“I started the business program and took it through six years as chairman,” Friedewald said. “Then I found someone who really wanted to be a chairman (Bill Jensen).

“Sister Mynette Gross, (Viterbo academic dean 1953-76) was responsible for getting the college to approve a business administration major. If that wouldn’t have happened, I wouldn’t be here. She deserves a lot of credit.”

Viterbo College athletics also has become a big part of Friedewald’s life, which according to him, came about purely by accident.

“My first year here, Jim Glasshoff was athletic director and men’s basketball coach,” Friedewald said. “I get a call from him at about 9:20 (a.m.) or so and he asked me if I would like to be the faculty athletics representative. After a little dialogue, at about 9:40, I agreed. The annual conference meeting was at 10 o’clock. I wonder what he would have done if I would have said ‘no’?”

Lucky for Viterbo, he didn’t and Friedewald is proud of what he has accomplished in athletics at Viterbo.

“You like to feel that you’ve made some kind of impact someplace,” Friedewald said.

While Friedewald has touched many lives and accomplished much at Viterbo in the business department, he will probably be equally remembered for those little idiosyncrasies, namely: cough drops, “the Dew,” the financial newspaper tucked under his arm and noon basketball workout with his colleagues and students, many now half his age.

For those of you who thought the roast was Friedewald’s final farewell, think again. The 60-year-old Friedewald isn’t ready to “cash it in” just yet. Instead, he will gradually reduce his teaching load but plan on him being around for at least two more years to add to his many memories of Viterbo.

Memories of Marv

"Financial Management, Marv pops in his fifth Halls cough drop of the hour, heads to the overhead projector and starts writing out the next formula in his permanent ink overhead marker, thinking there was a transparency already down. Oops, there wasn’t. Smeared ink all over the projector screen with his thumb and then covered it with a white piece of paper for the rest of the hour.”
Heath J. McFaul ’97
“My freshman year, I had my appendix out on spring break. I returned to school, needless to say quite behind in my work. Marv met with me, tutored me on what I missed, and even extended the test date for me. I also remember having to know what the Dow Jones was for every test. Also, the cough drops, who could ever forget the cough drops.”
Tina Daniels ’96
“Marv was a patient man, even with those of us who were far from perfect. I remember with great fondness the many classes Marv held for only Kelly Libert and myself, and the afternoon golf outings when golf seemed a bit more fun than class. Marv touched many young lives and I feel fortunate that I was one of them. Thanks Marv! May God bless you.”
Arlene (Burg) Poling ’80
“Diet Dew and cough drops. Messiest office on campus. Noon basketball with the same shirt and shorts for four years. Generously giving his time to help me through some rough academic moments. Thanks for everything, Marv.”
Pete Anderson ’86
“As I get older, I appreciate how active Marv was with all of us as students and even when we graduated…I remember everyone giving Marv a hard time about braces and wraps all over his body. Marv never complained about his pains and was always a tough competitor. If you didn’t respect him, he could make you look foolish. His hook shot in slow motion was the worst thing that could happen to you if you were guarding Marv. He always found some sort of shot to accommodate his aging as well as short body. I reflect back to those times now as I put on my braces and change my shot so it does not hurt so bad.”
Tim Clements ’81