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Career Opportunities

The employment outlook for marketing graduates continues to be very favorable in all areas. Currently, more than 20 million people have careers in marketing. No other field in business, and few other professions, offer as many different career possibilities as the field of marketing. In addition to varied career options, a marketing career will give you considerable responsibility and it is an excellent preparation for upper management positions in all types of organizations. You also have the chance to earn a top salary in relation to other careers. According to the American Marketing Association, salaries for entry-level marketing positions are expected to rise much higher than the rate of inflation over the next several years.

Some of the more popular career opportunities for marketing graduates include:

  • Sales and sales management
  • Advertising, promotion and marketing communication
  • Marketing research specialists, and
  • Product and brand managers
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