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Students walking in front of Student Union

Oct. 22, 2013

Contact Rick Kyte at 608-796-3704 or rlkyte@viterbo.edu

PSYCHOLOGY PROFESSOR TIM KASSER TO PRESENT “THE HIGH COST OF MATERIALISM” AT VITERBO UNIVERSITY NOV. 7

LA CROSSE, Wis. – Knox College psychology professor Tim Kasser, Ph.D., will present “The High Cost of Materialism” at 7 p.m. Thursday, Nov. 7 in the Viterbo University Fine Arts Center Main Theatre.

Kasser specializes in the study of people’s values and goals and how they relate to quality of life. Over the past decade, Kasser has focused on the study of material values such as being wealthy, having many possessions, and being attractive and popular. He has found that when people believe materialistic values are important, they report less happiness and more stress, have poorer interpersonal relationships, contribute less to the community, and engage in more ecologically damaging behaviors. His presentation will come from the perspective of psychological research.

Kasser is the author of The High Price of Materialism, Psychology and Consumer Culture, Meeting Environmental Challenges: the Role of Human Identity, and Lucy in the Mind of Lennon. He also is involved with activist groups who work against the commercialization of children and who work toward a more inwardly rich lifestyle that what is offered by consumerism.

This presentation is part of the D.B. Reinhart Institute for Ethics in Leadership’s fall lecture series. The event is free and open to the public. For a full schedule of D.B. Reinhart Institute for Ethics in Leadership events, visit www.viterbo.edu/ethics.

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