Students walking in front of Student Union

Tuesday, Aug. 20, 2013 


Viterbo celebrates campaign success: $37 million of $40 million goal raised since 2008. University targets affordability, talent, and mission, in final push for $3+ million for scholarships. 

LA CROSSE, Wis.— Since the trustees-approved University of Opportunity: Hope and Help comprehensive campaign began quietly in January 2008, $37 million of the $40 million goal has been raised.

It was also announced today, the final campaign push will primarily target scholarships for students with the intent of keeping Viterbo affordable for future generations of students.

“The campaign represents one of the most successful campaigns in the history of the La Crosse community and certainly the largest at Viterbo,” Rick Artman, president of Viterbo said. “The success of the comprehensive campaign has strengthened the university in countless ways. Viterbo has truly been blessed.”

Examples of projects and initiatives funded by the campaign illustrate the scope of changes that literally transformed the landscape of Viterbo.

  • The state-of-the-art School of Nursing Building opened in 2011, and with its cutting-edge simulation labs, immediately propelled Viterbo’s strong nursing program to the forefront of leaders in health care education.
  • Over 150 new scholarships were created since 2008—the start date of the comprehensive campaign. These scholarships enabled talented and/or students with financial need to access a Viterbo education. With the remaining emphasis in the campaign focusing on scholarships, this number is expected to grow significantly.
  • The Annual Trustees Opportunity Fund supported stipends for summer research for aspiring chemists, biologists, physicians, social workers, psychologists and others. The fund also supported entrepreneurial ventures, and provided seed money for new initiatives to advance the university’s reputation and that of its students.
  • Space for the Dahl School of Business was reconfigured as part of an extensive repurposing project within the former Brophy Nursing Center creating ample space for the growing MBA program and the school’s other majors and community outreach projects.
  • New and renovated living facilities to better serve student needs including some funding for the new Clare Apartments, Bonaventure, and Marian residences ($10 million).
  • New Weber Center for the Performing Arts which was a unique collaboration that brought Viterbo theatre to the La Crosse downtown arts district and added another incentive on the national scene for high-talent theatre prospects to consider Viterbo’s distinctive programs.
  • Other signature activities benefiting from the success of the campaign include: iPad classroom initiatives, Honors Program activities, artist-in-residence programs, admission sponsored recruitment “bus trips” from Chicago to Viterbo, and endowed support assuring the long term success of the D.B. Reinhart Institute for Ethics in Leadership.

“This campaign,” Artman said, “is aptly called, University of Opportunity: Hope and Help. The campus is beautiful, our buildings are attractive, many opportunities exist for student and faculty research, and we have increased the scholarship support offered to students. In this final phase, in focusing the campaign almost exclusively on scholarship, we seek to assure that Viterbo remains affordable for the many generations of students to come.”

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