Viterbo University’s website and many of our communication systems such as email and telephone services will be unavailable for parts of Saturday, July 26. In case of emergencies please email viterbohelpdesk@gmail.com

2014–2015 Undergraduate Catalog

Header Image

Marketing 

The business programs are currently granted accreditation by the Association of Collegiate Business Schools and Programs (ACBSP), 11520 West 119th Street, Overland Park, KS, 66213; 913.339.9356; www.acbsp.org


Marketing


Marketing Minor


Professional Selling Minor


Policy

  • All students pursuing the B.B.A. degree must maintain a cumulative grade point average of 2.5 or higher (on a 4.0 scale) in the major requirement courses, and students must receive a letter grade of C (2.0) or higher in each of these courses. If a grade of CD or below is earned in any of these courses, the course must be repeated until a grade of C or higher is achieved. Students pursuing the business education major must maintain a 2.75 grade point average in all business and education coursework.
  • Students pursuing a minor or double major offered by the Dahl School of Business must complete a minimum of 12 non-duplicated credits in the area of the minor or second major with a grade of C (2.0) or above in each course.
  • All transfer students seeking an undergraduate degree offered by the Dahl School of Business must earn a minimum of 15 credits of business coursework at Viterbo University.

Marketing Major (Bachelor of Business Administration)

  • Core curriculum and mission seminars (38-52 credits) – see the core curriculum section of this catalog
  • Major requirements (68 credits) – ACCT 211, 212 or 313, BLAW 343, ECON 101, 102, FINA 331, MATH 270, MGMT 210, 230, 243, 300, 341, 447, 449, 457, 474, MKTG 351, 352, 353, 354, 356, 450, 451 or 487 (four credits)
  • Final degree requirements – a minimum of 120 college level credits, minimum of 40 credits at the 300/400 level
    Transfer courses and waivers and/or substitutions could modify the required credit total in the core curriculum and major.  

Marketing (transfer agreement) Major (Bachelor of Business Administration)

The Associate of Applied Science (A.A.S.) degree must have been earned within five years of entering Viterbo University for Chippewa Valley Technical College (CVTC) and Northcentral Technical College (NTC) graduates and May 2006 or later for Western Technical College (WTC) graduates. Students may not begin these programs or be considered a student in these programs until the A.A.S. degree has been completed and documented on the technical college transcript. The student cannot be dually enrolled. The A.A.S. degree must be completed prior to transfer to Viterbo.

  • Core curriculum and mission seminars (38-52 credits) – see the core curriculum section of this catalog
  • Major requirements (27-35 credits) – see below
  • Final degree requirements – a minimum of 120 college level credits, minimum of 40 credits at the 300/400 level
    Transfer courses and waivers and/or substitutions could modify the required credit total in the core curriculum and major.                      
Technical College Associate Degree Program Major Requirements
CVTC Marketing Management BLAW 343, FINA 331, MGMT 300, 449, 457, 474, MKTG 352, 420, 450, two credits from MKTG-487
NTC Business to Business BLAW 343, FINA 331, MGMT 210, 300, 341, 449, 457, MKTG 354, 450, 451, OMGT 305, 308  

Marketing
BLAW 343, FINA 331, MGMT 300, 341, 447, 449, 457, 474, MKTG 354, 450, 487, OMGT 308
WTC Marketing ACCT 211, FINA 331, MGMT 300, 341, 449, 457, MKTG 352, 354, 450, 451


Site Name