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Marketing

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The Dahl School of Business at Viterbo University offers a Bachelor of Business Administration degree with a major in marketing. Students also may elect to minor in professional selling to give them an edge in the job market, or combine their BBA in marketing with an MBA degree and finish both degrees in just five years by enrolling in Viterbo’s 4+1 BBA/MBA program.

The Marketing major prepares learners for a wide variety of jobs in marketing, including advertising, sales, product management, market research, services marketing, etc. Our students study how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. All marketing majors in the Dahl School of Business develop practical and relevant skills in a variety of settings, including exciting class projects and internships.

Why Viterbo?

The Dahl School of Business is your connection to more. We are committed to connecting you to:

  • Your future career: 98 percent of our 2012 business students found jobs within six months of graduation
  • The business community: exciting internships, practicums, and study abroad;
  • Your professional network: influential, successful alumni supporting students before and after graduation.
  • The Viterbo community: expert faculty providing professional preparation integrating theory and practice.